About
Hello! I am Liza, a graphic and media designer. I create visual identities for independent creators and small brands—from logos and packaging to social media visuals and magazines. I can help your brand find its own voice—that’s what communication design is for!
Fourth-year BA student at the HSE Art and Design School. Available for freelance projects and creative collaborations.
Approach
My approach combines meticulous planning and attention to detail with room for experimentation and unexpected ideas. I will analyze your request, and then we will discuss your case together to determine the best strategy. I am adaptable and always endeavor to view a task from multiple perspectives.
Skills
Identity & Branding — logos, brand identity carriers Social Media — content and visual assets Print & Editorial — packaging, multi-page publications Digital — landing pages Type — display / decorative typefaces
Academic Projects
Huawei Nova
Task To reimagine the brand’s visual identity while preserving the core shapes of the original logoSolution I began with the original statement—«this is about a generation that doesn’t separate life into online and offline, but creates its own aesthetic in every moment»—and transformed the logo elements into lively figures that inhabit the identity and interact with one another.
Caspian Engineering & Technology Lyceum
Task To create a visual identity for a STEM lyceum built around one core idea—that every child can feel part of a big team and contribute to the advancement of science.Solution A flexible grid-based system featuring a «main character"—a contrasting-colored circle that changes the world around it. The project’s overall style is geometric, yet friendly.
The Great Disorder
Task To create a visual identity for an exhibition dedicated to disorder and the growth of entropySolution The identity is built on symbols that move chaotically across the grid in relation to one another, gradually accumulating artifacts—symbolizing the intensification of chaos
REZAK Typeface
A typeface inspired by woodcarving and traditional crafts. It combines rounded and straight forms, sharp angles, and smooth transitions—the elements themselves appear as if they were carved by a craftsman’s hand.
