01 Outdated Visuals

02 Lack of System

01 New Audience

Problem: How can Solioli, a natural cosmetics brand, achieve a more contemporary and cohesive visual identity while preserving its original positioning and character?Result: A refreshed visual identity featuring a distinctive logo and a flexible graphic system, ensuring consistency across packaging and brand materials while maintaining Solioli’s natural essence.

Concept: Inspired by natural ingredients and botanical forms, I developed a visual language combining stylized plant illustrations, organic typography, and a nature-inspired color palette.

Problem: How can Item, a fashion pop-up brand with only a logo, develop a recognizable visual identity system that works across different brand touchpoints?

Result: A refined logo and a cohesive visual system that gives the brand a more distinctive and recognizable presence.

Concept: Inspired by clothing tags, I built the visual concept around the idea of layering. Rectangular forms and layered graphic elements became the foundation of the identity system.

Problem: How can the Moscow Tea Museum move beyond its outdated visual presentation to attract a younger audience and become a more relevant contemporary cultural space?Result: A modern identity built around the concept that reimagines the museum as a more accessible and engaging cultural space while preserving its history.