Hi
I’m Liza, a communication designer interested in working with cultural institutions and art projects.
If you work in the art industry, you already know that every cultural project requires a well-structured visual communication system and a coherent design system.
What is good design?
For me, good design is design that reveals the structure of the project it serves, highlights its internal logic, and reflects it visually.Without it, even a strong and complex project risks getting lost in the information flow, appearing simpler and less expressive than it actually is.
«Truth must be framed effectively to be seen at all”—George Lakoff
