Hi, I’m OlesyaI specialize in developing visual identities, branding, visual communications, and packaging design. My approach emphasizes not only aesthetics but also the underlying concept, character, and overall consistency of each project.Another facet of my practice is type design. I create original typefaces that become integral to a project’s visual language and can also be licensed for use by other designers.
From concept to visual execution.
I begin every project by studying its features, history, and values. This process helps me distill the core idea, which then forms the foundation for the subsequent design.
Generous Library
Rebranding concept for a book festival where books donated by publishers and individuals are sold to support domestic violence survivors. All funds raised provide assistance to victims of violence.
Nizhny Novgorod Happiness
This is a confectionery brand that allows you to immerse yourself in the sweet and architectural traditions of Nizhny Novgorod.
Typeface Clarity
A slender, handwritten, slanted font characterized by rhythm and distinct features—specifically, a subtle curve in both the letterforms and their edges.
Every brand is unique, with its own story, character, and values. I believe these qualities should form the foundation of its visual identity.
That’s why I begin each project by exploring what makes a brand distinctive. My goal is to bring all its elements together into a cohesive visual system that reflects its personality, communicates its values, and feels authentic.
