Brief: Smokva is a café built on the goodness of fruit—cakes, tarts, jams, and pastila. Its core value is a healthy lifestyle, so everything is natural and sugar-free. Smokva makes life sweeter with fruit.

Problem: The identity needed to convey the juiciness of the products and their bright taste while maintaining a cozy, warm atmosphere.

Solution: I explored concepts ranging from soft to firm and chewy, examining the fig from different perspectives—as a fruit, a texture, and a mood.

Skills: Illustrator, Photoshop.

Brief: Saive is a facial care studio that infuses modern women’s lives with a touch of nature and ancestral wisdom. Through cosmetology treatments utilizing organic skincare and a profoundly relaxing atmosphere, clients feel revitalized, both physically and mentally.

Problem: In today’s fast-paced world, self-care often takes a backseat. Skin requires gentle nourishment, and the soul demands tranquility.

Solution: We combine treatments featuring natural ingredients with guided meditation, performed while lying down—two restorative practices delivered simultaneously to maximize efficiency.

Result: A cohesive visual identity for the studio, including the logo, color palette, and comprehensive application across all media.

Skills: Illustrator, Photoshop.