Challenge
A theatre workshop for teens at the Moscow Museum’s children’s centre needed to be more than just a place for classes—it needed to be a «third place» where teens could gather, connect, and feel a sense of belonging. The identity needed to feel authentic to them, not institutional.

What I Did

→ Created a set of light, gentle illustrations that embody the brand’s voice.

→ Developed the visual system centered on a gradient and a soft pastel palette.

→ Applied the system across the New Year gift sets and packaging.

Result
A flexible identity that works across posters, social media, and printed materials, giving the studio a recognizable, youthful character.

Challenge
Create entirely new packaging that reflects the brand’s tone of voice: ritual, intimacy, aesthetics, imbued with lightness and a decorative touch.

My Contributions

→ Developed a series of light, gentle illustrations that embody the brand’s voice.

→ Built the visual identity around a soft pastel palette and gradients.

→ Applied the system across the New Year gift sets and packaging.

Result
A cohesive packaging system where illustration and gradient evoke tranquility, intimacy, and a gentle holiday ritual.

Challenge
Competition brief: create a festival identity inspired by the spirit of a film. I chose «Amélie» for a festival of fruits, vegetables, and berries from around the world, where visitors can taste varieties they’ve never tried.

My Work
→ Developed the logo and lettering system, integrating fruit motifs into the typography.

→ Created the thin-line illustrations and the festival’s graphic language.

→ Designed the festival’s applications.

Result
A complete festival identity built around a recognizable graphic concept.