HOW I DESIGN A POSTER

01 ➵ FIND THE STARTING POINT I begin with a track, an image, a conversation, a feeling, or anything else that deserves to become a visual narrative.

02 ➵ EXPLORE THE IDEA I gather references, document associations in writing and sketches, and determine the poster’s core message and desired tone.

03 ➵ SKETCH DIFFERENT DIRECTIONS I test rough compositions, mixing typography, imagery, and shapes. At this stage, I focus on possibilities rather than details and embrace creating multiple versions and iterations. Iteration is key to making the poster bolder, more coherent, and more impactful.

04 ➵ BUILD THE VISUAL LANGUAGE I select the typefaces, colors, and textures that reinforce the central idea, and then develop the most compelling direction. While building the visual, I use multiple programs and combine various techniques.

05 ➵ REFINE AND TEST I adjust the hierarchy, spacing, and contrast. I view the poster at various scales to determine what draws the eye and what remains legible.

06 ➵ FINALIZE AND SHARE I review the final file and export it for print or digital distribution. Then, I share the work, credit collaborators, and consider what I want to explore next.

I design expressive posters for cultural spaces, independent festivals, and creative events, transforming complex ideas into clear visual statements.

Project Brief: Poster series of 5 or more Concept: Rorschach test symmetrical prints Software: Image Trace, Reflect, Smart Blur, Textures

Initiating requirements: Expanded poster series Concept: Hustle, repetitive narrative, symbolism, and chaos Tools: Image Trace, Blend with steps, Curves, Stroke

Initiating requirements: A series including sketches made during rehearsals Idea: Childhood memories, synecdoche, madness, loss, love Tools: Sketching, minimalism, drafts, Image Trace, Tilts

Initiating requirements: Capturing sound associations, synesthesia imitation Idea: Invasion, Collapse Tools: Collage, scans

Initiating requirements: References to Kandinsky’s work, the concept «What if Kandinsky were a modern designer—what tools would he prefer?» Idea: Two strict levels, custom font Tools: Gradient Mesh

Initiating requirements: Flight metaphors, references to Tatlin’s work Idea: Skies, Spinning, and Intertwining structure Tools: Text warp and bend