
A little story about me
I was born in Armenia and raised in Moscow. Moving between different cultural environments has shaped how I perceive people, places, and emotions. It has made me attentive to the things we carry with us—memories, habits, gestures, and fragments of the places we once called home.My work explores how these experiences can be translated into clothing. Through research, I collect visual and emotional references, study cultural identities and the temperaments of the women who have surrounded me, and transform my observations into silhouettes, materials, and details.

THE QUESTION BEHIND MY WORK

BRAND POSITIONING
Self-Explorers
People who are curious about their inner worlds, personal histories, and evolving identities. They view clothing as a means to explore and express who they are, rather than merely following trends.
Aesthetic Observers
People who find meaning in the minute details—a gesture, a texture, an old photograph, a familiar silhouette, or a memory attached to an ordinary object. They are drawn to thoughtful design, cultural references, and emotional depth.
VISUAL IDENTITY
Emotion through detail. Memory through form.
My visual language grows from the contrast between cultural environments, personal memories, and the temperaments of the people I observe.
I am drawn to expressive silhouettes, tactile materials, subtle irregularities, layered forms, and details that carry a sense of history or personal meaning.My approach combines research-based imagery with an intuitive sensitivity to color, texture, proportion, and movement. Rather than illustrating a feeling literally, I look for a visual equivalent—a fold that resembles a remembered gesture, a material that evokes a familiar sensation, or a silhouette that expresses a particular temperament.Key visual codes: — Cultural contrasts and personal archives — Expressive silhouettes and draping — Tactile materials and layered textures — Details inspired by gestures, objects, and rituals — The tension between familiarity and transformation
01. Observe & Research
I start with an experience, a question, or a detail that resonates with me. It could be a memory, a cultural reference, a gesture, or a particular human temperament. I also explore the context through visual references, texts, photographs, personal archives, and material experimentation.
02. Translate & Develop
I interpret the emotional and visual tenets of the research and transform them into a concept, a set of references, and a design direction. Subsequently, I experiment with silhouettes, proportions, textures, and construction to find a physical articulation of the idea.
03. Realize
— WHAT I BRING























