This project afforded me space for creative exploration, as the brief did not impose strict limitations. However, I intended to reinterpret Khokhloma as a traditional folk craft, which inspired the concept of «Two from the Chest» and a fairytale-like vision of Nizhny Novgorod. The mascot characters Zabanya and Kupanya convey this atmosphere through botanical motifs and folkloric imagery.

My task was not simply to depict a traditional ornament, but to find a way to reinterpret it and integrate it into a new visual narrative about the city.

The problem: The challenge of reinterpreting a traditional folk craft and adapting it to an urban environment.

The solution: I created Zabanya and Kupanya—characters that merge folkloric imagery, botanical motifs, and associations with Nizhny Novgorod, allowing them to integrate seamlessly into the urban environment.

This project was developed in response to an advertising brief for Pabst Blue Ribbon non-alcoholic beer.

**The task: ** create a campaign aimed at the brand’s young audience.

**The problem: ** How can a non-alcoholic product be presented through an engaging story, convey a relaxed social atmosphere, and appeal to Generation Z? It was also essential to use the brand’s signature colors and meet the client’s requirements: the mood had to feel like a party, and the story had to be adapted to the product packaging.

My solution was to create a mascot character, Granny Nina, who tries to fit in with Gen Z’s party scene, the brand’s primary target audience. In addition to the beer can designs, I created a short comic in which the heroine heads to a party with Pabst non-alcoholic beer. In the end, Granny fits right in with the crowd.

An original interpretation of a classic fairy tale through visual metaphors helps convey the story’s atmosphere and hold the reader’s attention. This project demonstrates my skills in book illustration and creating cohesive visual narratives.The Task: To find an original approach to a familiar fairy tale and express its atmosphere through illustration.The Problem: Reinterpreting a familiar fairy tale.The Solution: In this project, I combine childlike innocence with dramatic accents, exploring Charles Perrault’s fairy tale through metaphorical imagery.

HSE students must be multitaskers, meet deadlines, and manage multiple assignments simultaneously. I combine this with jungle imagery as a metaphor for the overwhelming volume of tasks, in which it is easy to become lost.

The task: to visually express the feeling of being overwhelmed—a sentiment familiar to many students—while deliberately avoiding clichés.

The problem: To develop engaging merchandise that students would want to wear.

The solution: To transform a multitude of tasks into a jungle—an environment where it is difficult to find your way and easy to get lost.