Polina Petrova | HSE Art and Design School | 4th-Year Student | Specialization in Typography and BrandingI am a graphic designer whose expertise spans branding and identity, type design, and the layout of multi-page publications. My primary mission is to help clients establish clear communication with their audience through exceptional visual solutions.My skills include: Identity logos, social media design, packaging, navigation systems, merchandise, and print production. Publication Layout books, catalogs, brochures, and booklets. Type Design typeface development. Additionally generative graphics and prepress preparation.

1. Brand Identity · koha | Maori jewelry brand · Packaging for koha · Navigation system for the Almazov National Medical Research Centre 2. Multi-page Publications · Anna Simons. Monograph · Galina Bannikova and her typefaces | Exhibition catalogue 3. Printing · 2026 Calendar 4. Typeface design · Leaper typeface 5. Product Design · 4in1 | Tableware set

koha is a brand that creates jewelry featuring ornaments imbued with Māori cultural meaning. The distinguishing characteristic of its products is the deliberate eschewal of natural materials like bone or jade. Instead, the brand utilizes 3D printing and recycled plastic, making the jewelry more accessible to a broader audience.The graphics are rooted in the concept of cultural modernization: combining the textures associated with natural materials with the conceptual significance of recycled plastic.

The packaging for koha was developed with a focus on the brand’s eco-friendly approach. The primary packaging consists of pouches made from recycled cotton, featuring no logo or brand name, allowing them to be reused for storing other jewelry or for other purposes. The secondary packaging is a box made from recycled cardboard that the buyer can dispose of independently.As part of the project, individual packaging was created for the brand’s jewelry, along with gift boxes designed for sets of three and six items.

The NMRC, named after V. A. Almazov is a project-based scientific campus that integrates living quarters for medical students with a venue for conferences, symposia, and research. The project’s objective was to develop an intuitive navigation system that would allow visitors to avoid wasting time searching for and interpreting signage.The core concept is the unification of graphic elements based on the principle of a chemical reaction scheme. The pictograms are built upon a single hexagonal grid. An additional element is dots, which can be used either at the open ends of lines or along the contour of the pictogram.

Anna Simons is a pivotal figure in the history of 20th-century calligraphy, one of the first to bring the concepts of the Arts & Crafts movement to Germany. Concurrently, research on her work and texts about her life are virtually unavailable in the public domain; they do not exist in Russian either. The goal of this project is to create an expanded Russian reissue of the monograph on Anna Simons, supplemented with relevant materials on the subject.

Galina Bannikova and Her Typefaces is an exhibition dedicated not only to the works but also to the methods and core principles behind the creation of typefaces by Galina Bannikova, a Soviet artist and typographer. The exhibition catalogue is a research essay on Bannikova’s working method, supported by sketches, production materials, and drafts.