To visualize parental love, we devised a universal symbol—wings that offer support and aid in the journey of growing up.
The campaign centered around an animated film about a boy who lives in a world where everyone has wings except him. The desire to fly becomes the driving force for the hero, but this proves impossible without a loving family. Just like in real life.
We hosted an offline premiere, executed media and influencer outreach, and created a Telegram game. Through these efforts, we reached over 24 million people and conveyed that every child needs the love of an adult. This is the mission of SOS Children’s Villages.
The charitable organization SOS Children’s Villages helps orphan children, socially vulnerable children, and families in crisis. However, there is a societal assumption that these children primarily need material things—gifts and belongings. In reality, what they lack most is love and the care of a meaningful adult nearby.
The campaign challenge: to visually and memorably demonstrate that it is love that gives a child a chance at life, to draw attention to the organization’s work, and to increase the number of donations.
Gold / Advertising / Film & Audio / Film & Audio for Charitable and Non-Profit Organizations
Gold / Advertising / Film & Audio / Craft — Animation, Visual Effects, 3D Graphics
Silver / Advertising / Film & Audio / Craft — Directing, Cinematography, and Editing
