AS IS — curl care products
AS IS — a brand of curly hair products that doesn’t straighten curls, but helps them curl beautifully. We stand for staying true to yourself anywhere and in any weather: «Follow your nature.»
Target Audience
Curly women aged 22–35 who travel frequently, move often, or work remotely. As their climate changes constantly, they don’t want the hassle of bringing a flat iron and styling their hair daily, so they embrace their natural curl pattern.Creative Brief
Show that curls withstand any weather, emphasizing that stability comes not from styling time, but from the hair itself and proper care.Concept
The heroines find themselves in extreme environments: on a ski slope, in the desert, on a beach, under a tropical downpour. The weather is intense, but the curls remain perfect. The slogan is built around a single model: «Your curls with us…» / «The wave has passed, the curls remain, ” and the name AS IS reminds one of the brand’s core value: follow your nature.
Original size 2048x1373
Original size 2048x1373
Original size 2048x1373
