The project is taking part in the competition

I develop strong concepts into distinctive brand identities that capture each brand’s essence and help it stand out from the competition.

Tin-Shan Azaliya

Communication designer focused on branding and motion design→ I enjoy exploring what makes each project unique and developing a strong concept that can evolve into a distinctive visual identity. I don’t adhere to a single style—I prefer to allow the concept and context to shape the visual language.→ My portfolio spans projects for music and technology festivals to cultural institutions. Despite these varied contexts, I approach every assignment with the same goal: to craft thoughtful, coherent visual systems where every design decision is intentional.→ I am seeking to join a branding studio where I can contribute to both concept development and visual execution while learning alongside other designers.

Ulovka22

Kazan electronic music festival branding

«Ulovka22» is an electronic music and nightlife festival that unites music, visual experiments, dancing, and social interaction. For a few days, the festival creates a space outside the usual rhythm of city life, where people with diverse interests connect through music, self-expression, and a shared sense of community.

About the Case

Challenge

To create a visual identity for the existing music festival—one that captures the raw energy of electronic music and establishes a cohesive visual language built around a strong central concept.

Solution

I based the identity on the concept of uniting diverse people in a single space, brought together by the same sound. A consistent set of graphic elements creates a unified visual system, while a bold, acid-bright color palette draws inspiration from underground rave culture and reflects the festival’s energetic character.

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Boudoir

Olfactory museum branding

«Boudoir» is a concept for a historical perfumery museum exploring the world of women’s and men’s boudoirs throughout history. The exhibition is divided into four thematic zones: Ancient Asia, 18th-Century Europe, Victorian England, and 1920s America. Each zone introduces visitors to the perfumery traditions of its era through historical artifacts and sensory experiences, allowing them not only to explore the past but also to experience its scents.

About the case

Challenge

To create a cohesive visual identity that unites two key aspects of the museum experience: exploring fragrances through scent and discovering the history of perfumery.

Solution

I based the identity on the shape of a perfume vial label, reimagining it as a versatile graphic and informational element. Its shape adapts to represent the four historical periods featured in the museum’s exhibition, while maintaining a consistent visual language.

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Neuro Masters

AI video art festival rebranding

«Neuro Masters» is an international AI film festival where participants compete by creating videos using artificial intelligence. The festival explores AI as a new tool for artistic expression, bringing together emerging technologies and contemporary video art.

About the Case

Challenge

To highlight the festival’s main theme—artificial intelligence—through a recognizable visual metaphor connected to the process of creating digital video art.

Solution

I based the identity on the concept of a node-based system—a network of interconnected elements that reflects the multi-stage process of professional video production. This approach connects the theme of AI with the visual language of video art, creating a cohesive graphic system for the festival.

Before

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After

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