REGINA RUZIEVAI’m a communication designer focused on branding and visual identity.
Currently studying Communication Design at the HSE Art and Design School, I explore how research and conceptual thinking can shape distinctive visual identities across different media.I TRANSFORM IDEAS INTO VISUAL SYSTEMS.
ONE IDEA. EVERY MEDIUM.
A logo, a packaging design, a photograph, or a printed page can take different forms while conveying the same underlying concept. I develop visual systems that connect typography, imagery, color, and composition across various media.Branding & Visual Identity · Graphic Design · Packaging Design · Editorial Design · Art Direction · Visual Research
HOW I WORK
CONCEPT DEVELOPMENT
Transforming research and visual exploration into defined design concepts.
BRANDING & IDENTITY
Crafting visual identities rooted in a central idea.
DESIGN ACROSS MEDIA
Adapting visual systems for various formats and applications.
HOW I APPROACH DESIGN.
CONCEPT
Finding the core idea behind each project.VISUAL COHERENCE
Uniting typography, color, and imagery.EXPERIMENTAL THINKING
Exploring new ways to visually express ideas.FOUR AREAS.
ONE APPROACH.
BRANDING & IDENTITY
Developing distinctive brand identities and cohesive visual systems.GRAPHIC DESIGN
Typography, composition, and visual communication across different media.PACKAGING & EDITORIAL
Packaging and publication design, from concept to layout.VISUAL EXPERIMENTATION
Exploring visual research, generative graphics, and unconventional design approaches.→ FROM CONCEPT TO VISUAL EXPRESSION.
Selected projects in branding, visual identity, packaging, and editorial design, each responding to a specific challenge through a distinct visual approach.
NOMONEY
Brand concept. Visual identity. Graphic design.
PROJECT
NOMONEY is a brand concept for a company that invests in emerging fashion designers and supports independent fashion.CHALLENGE
To create a distinctive visual identity that connects investment with contemporary fashion culture.CONCEPT
The identity explores the contrast between financial value and creative freedom. Bold typography, vivid blue, and expressive graphic elements connect the world of investment with contemporary fashion culture.Original size 2667x1875
Original size 2667x1875
Original size 1920x1010
ITEM
Rebranding. Visual Identity. Brand Applications.
PROJECT
ITEM is a fashion pop-up store that brings together independent clothing and accessory brands.CHALLENGE
To develop a cohesive visual identity that unifies diverse brands within a single retail space.CONCEPT
The visual identity is built on simplicity, contrast, and typography. A restrained graphic language creates a recognizable image for the space while allowing the different brands and products to remain the focus.
Original size 2560x1440
Original size 2560x1440
TSVELA
Brand Identity. Graphic Design. Packaging Design.
PROJECT
TSVELA is a jewelry brand concept exploring the relationship between organic forms and contemporary design.CHALLENGE
To create a distinctive visual identity that expresses the brand’s character through typography, color, and graphic elements.CONCEPT
An organic, flower-inspired symbol contrasts with bold typography, bringing together delicacy and strength. This contrast forms the basis of the brand’s visual identity.
