My name is Natalia, and I am a multidisciplinary communication designer. I help brands build a strong image, develop cohesive and memorable visual identities, stand out from competitors, and attract new customers.
I create brand identities and visual systems, websites and apps, packaging, print materials, and a wide range of other design solutions. I take a holistic approach to branding—from the initial concept and positioning to bringing ideas to life across different formats and brand touchpoints. For me, design should be not only visually appealing but also functional, reflecting a brand’s values, communicating its personality, and helping businesses achieve their goals.
You can come to me with any design challenge and leave with a complete, ready-to-use solution.
Path 1: Brand Identity & Full Brand Development
I develop brand identities and create complete visual branding solutions—from logos and typography to websites, social media, and merchandise. My goal isn’t simply to make things look beautiful, but to craft a distinctive brand image that captures attention instantly, sets the business apart from competitors, and builds a strong brand presence. Every element unites to form a cohesive visual system that communicates the brand’s personality, evokes the right emotions, and helps forge a meaningful connection with its audience.
About:
«Kudeyarova Gora» is a countryside retreat nestled in a picturesque river setting. It is a peaceful and cozy destination—a sanctuary away from the city’s clamor where nature, tranquility, and a unique atmosphere invite guests to slow down, recharge, and escape the everyday routine. The location is also tied to a local legend, lending it a sense of mystery and a rich narrative. At the heart of the brand lies a perfect blend of natural beauty, comfort, and a fairytale-like ambiance.Main Goal:
To create a brand identity that captures the atmosphere of the place, its natural beauty, and its connection to local legend. The goal is to build a memorable brand image that distinguishes the retreat from competitors, fosters an emotional connection, and inspires visits. The identity must do more than communicate services—it should convey the feelings guests will experience during their stay and encourage them to return.
The Solution:
The project centers on the concept, «Your Fairytale Begins Here.» It envisions a space that welcomes visitors with its distinctive ambiance: the interplay of nature, the river, and cozy surroundings evokes a feeling of magic, tranquility, and renewal. This core idea became the foundation for a complete brand identity system, encompassing the logo, typography, color palette, graphic elements, brand guidelines, website, social media design, and merchandise. Every component reinforces the central concept, communicating the essence of the place across all guest touchpoints. The final result is a cohesive and memorable brand that transforms an ordinary countryside retreat into a unique destination with its own narrative and atmosphere.Path 2: Rebranding
I help established brands refresh their visual identity when it no longer reflects their values, matches the level of their business, or attracts new audiences. Rebranding allows a brand to preserve its recognition while unlocking its potential through contemporary design and a new visual concept.
Project Brief:
An ethnographic museum in St. Petersburg boasting a rich history and a collection of artifacts representing diverse cultures. Despite the uniqueness of its collection, the existing visual identity feels outdated and fails to communicate the museum’s depth, diversity, and value to a contemporary audience.Main Goal:
To develop a cohesive visual system that unites the identity, website, social media, and merchandise under one unified concept. To create a modern and distinctive image that reveals the museum’s uniqueness, attracts new audiences, and offers a fresh perspective on its cultural heritage.
The Solution:
The rebranding centers on the concept of «Connected, ” reflecting the links between people, cultures, objects, and eras. This idea became the foundation for a unified visual system that integrates every point of interaction with the museum. The identity does more than refresh the museum’s appearance—it narrates its rich cultural heritage through a contemporary visual language, breathing new life into history.Path 3: Packaging
I create packaging that is beautiful, functional, and memorable—design that captures attention at first glance and helps brands stand out from the competition on the shelf. My focus extends beyond visual appeal to usability: information is arranged clearly and logically, and the design communicates the brand’s personality, values, and identity. Packaging thus becomes an essential element of brand communication, aiding in the creation of a strong first impression of the product.
Synopsis:
A skincare brand originating from the Russian Far East, built around natural ingredients inspired by nature. Its personality is vibrant, bold, and expressive, while remaining caring and attentive to the skin’s needs. The product line encompasses various skincare categories: hydration, nourishment, SPF protection, and treatment for problem skin. The brand’s core strength lies in blending natural origins, efficacy, and a fresh, contemporary aesthetic.Main Goal:
To develop a cohesive packaging system for the entire skincare range that preserves the brand’s individuality and helps customers easily navigate the product selection. The objective is to visually distinguish products by their purpose, ensure key information is clear and noticeable, and create intuitive navigation based on product types and areas of application. Simultaneously, the packaging must remain vibrant, distinctive, and recognizable, accurately reflecting the brand’s personality.
The Solution:
The packaging system is structured around color-coded product categories, assigning a unique color to each skincare line so that products are easily distinguishable, even from a distance. Clear application labels—for the face, hands, and other body areas—provide additional guidance. Information is organized through a clear visual hierarchy, allowing customers to quickly identify the product name, purpose, and key benefits. Infographics help communicate product features visually, making it easier for customers to choose the right item.The result is a vibrant and cohesive packaging system that maintains the brand’s bold personality, simplifies product range navigation, and helps every product stand out and find its ideal customer.Path 4: Digital Design
I create digital products that help businesses present themselves effectively online, stand out from competitors, and attract new customers. I don’t just design visually appealing interfaces—I create thoughtful, user-friendly solutions where visual design and user experience work together. I focus on structure, navigation, and user flows to make every interaction intuitive, enjoyable, and effective.
