01 / INTRODUCTION & STORYTELLING
Hi, I’m Mikhail Zagitov — a specialist in product design, branding, and communication design.
I build structured brand ecosystems and digital products where brand identity, functional UI/UX, and storytelling work as a single system. Instead of static templates, I translate complex user needs and cultural codes into memorable brand experiences. » Meet your guide — The Red Dot: «Adjust your screen frequency. I am the pulse of your brand. While standard portfolios blend into the background, I will guide you through Mikhail’s work—from functional product design and sharp identity systems to deep communication design.»
02 / THE PROBLEM & WHAT I OFFER TO BIG BUSINESS| The Problem: Large businesses often struggle with lifeless branding and disconnected digital products—flat graphics fail to hold attention, and user interfaces lack a distinct brand character.| My Solution: I bridge product design, branding, and communication design to create cohesive experiences.What I offer to enterprise clients, startups, and digital brands:01. Brand Identity & Systems: Comprehensive visual languages, logos, and guidelines that build instant trust.02. Product Design & UI/UX: User-centered digital products, mobile apps, and interactive interfaces.03. Communication Design: Editorial layouts, promotional materials, and multi-channel brand storytelling.
CASE 01 / NIGHT DWELLER
A Midnight Anti-Cafe & Coffee Space for Sleepless Souls
● The Problem: In a metropolis that never truly rests, nocturnal creatives and night owls have nowhere to go after midnight to socialize away from loud club noise.◆ The Concept: «Night Dweller» is a coffee shop and anti-cafe that operates exclusively at night—designed so that night dwellers can meet new friends and spend sleepless nights over a cup of coffee beneath the moonlight.
CASE 01 / ILLUSTRATION & LOGO ARCHITECTURE Approach & Solution: The core visual attributes are the owl and the crescent moon, making the association with nighttime effortless and immediate. → Graphic Mark: A stylized black-and-white owl silhouette featuring a glowing yellow crescent moon on its forehead.▲ Custom Typography: Expressive, jagged hand-drawn lettering where the two «O» letters transform into watchful yellow owl eyes.○ Result: Three flexible logo variations (graphic, typographic, and combined) paired with surreal collage art that captures the subculture of night Moscow.
CASE 02 / VOLC — VOLCANIC JEWELRY BRAND
Translating the Raw Power of Kamchatka Volcanoes into Visual Identity
Problem & Idea: How do you present regional geological artifacts as high-fashion luxury jewelry? Volc crafts one-of-a-kind pieces from real volcanic rock, capturing the mystery of ancient Kamchatka craters, endless expanses, and boiling geysers. My goal was to move beyond souvenir clichés and build a dramatic, tactile visual language that radiates magma heat and untamed natural energy.
CASE 02 / THREE CREATIVE DIRECTIONSTo test how the brand speaks to different segments, I developed three distinct visual concepts:01. Concept 1 (Tectonic Cracks & Topographic Lines): Delicate terracotta linework inspired by fractured dry earth and volcanic contours.02. Concept 2 (Hard Magma Geometry): High-contrast white, black, and fiery orange compositions featuring sharp mountain silhouettes and bold display type.03. Concept 3 (Awakened Lava Glow): Deep black backgrounds illuminated by molten red-orange contours and organic lava-lamp symbols.
CASE 02 / TOUCHPOINTS & COMMERCIAL RESULT
» Omnichannel Execution: The graphic identity scales effortlessly across large-format urban media and intimate unboxing experiences:
● Subway escalator lightboxes, street facades, and night city billboards.
◆ Tactile black-and-red jewelry boxes, certificates, business cards, and editorial lookbooks.
▲ Mobile e-commerce UI and web interfaces that transform every piece of volcanic stone into a digital art object.
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CASE 03 / CGI, VFX & 3D ENVIRONMENT
3D Showcase & Spatial Atmosphere for Rovesnik Bar
| Context & Problem: Opened in 2019 on Moscow’s Maly Gnezdnikovsky Lane, Rovesnik is a democratic bar renowned for its genre-blending music parties, free concerts, and inviting youthful atmosphere. How do you capture this carefree nocturnal energy in a single 3D showcase? CGI Solution & Result: I modeled a moody 3D environment bathed in ultraviolet and magenta neon light. The glowing 3D emblem on textured brickwork and warm pendant reflections over an intimate table immediately invite passersby inside.
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CASE 04 / VALLEY OF GEYSERS
