Problem: Pop culture is constantly evolving, shaping the identity, values, and lifestyle of younger generations. However, its various aspects are often examined in isolation, lacking a unified perspective on their influence on contemporary youth culture.

Task: To create NOISE, a magazine that explores the key elements of modern pop culture—including music, fashion, internet culture, media, mass trends, and current events—while developing a distinctive and recognizable visual identity.

Solution: NOISE gathers the diverse elements of pop culture into one dynamic editorial space. Its visual identity mirrors the energy, chaos, and continuous evolution of contemporary culture through bold typography, expressive layouts, striking contrasts, and experimental compositions. Inspired by the visual language of digital media, fashion editorials, and underground publications, the magazine transforms cultural noise into a cohesive visual experience that resonates with a new generation.

Problem: Most second-hand stores offer similar shopping experiences, making it difficult for brands to stand out and connect with their audience. Unique, one-of-a-kind pieces from emerging designers often remain overlooked.Task: To create a series of posters that highlight the store’s focus on custom, exclusive clothing by lesser-known designers, while developing a distinctive visual concept that resonates with its audience.Solution: The poster series is built around the visual metaphor of a transparent bag, revealing the personal belongings and unique style of its owner. By combining everyday objects with pieces from the store’s collection, each composition becomes a reflection of individuality and self-expression. This approach invites viewers to imagine their own belongings inside the bag, creating a personal connection with the brand while emphasizing the uniqueness of its products.

Problem: Depression is often misunderstood or overlooked because its emotional impact is difficult to communicate visually. The internal struggles, isolation, and overwhelming feelings experienced by those affected are not always visible to others.Task: To create a series of posters that explore the emotional reality of depression, capturing the intensity of the experience and making these often invisible feelings tangible to the viewer.Solution: The posters employ a raw, chaotic collage style to visually express the emotional weight of depression. Fragmented imagery, rough textures, distorted compositions, and an intentionally imperfect aesthetic reflect the inner turmoil, confusion, and sense of isolation associated with this mental state. The visual language aims to evoke discomfort and emotional tension, allowing viewers to connect with the subject on a deeper, more personal level.