Hi! My name is Elya, and I am a motion designer. In my work, I love creating designs for major events, especially by blending the digital and physical worlds. I believe design systems are at their best and most beautiful when they merge these two formats. Usually, I start my projects by looking at the real world. I try to find one small, interesting movement that perfectly encapsulates the main theme. Then, I build the entire visual style around it. Because of this, the final design is always unique, vibrant, and meaningful to the project.

The primary objective of this project was to drive more visitors to a ski resort. Because this business is seasonal, it is crucial to effectively promote two main events: the season opening and the season closing. The resort already hosted an enjoyable closing party featuring humorous costumes; however, the season opening had received absolutely no media promotion.

That is why I decided to create a concept for a festival to celebrate the start of the winter season. The event needed to remind people of their favorite winter activity, show that the resort is open, and attract visitors after the quiet summer months.

The core concept for this project was the angle of the slopes. In skiing and snowboarding, angles are omnipresent—from the mountain itself to the sharp edges of your board or skis. This angle dictates your momentum. I found it compelling to explore this fundamental geometric idea.

This project is also about winter sports. The goal was to explain mountain safety rules. However, we all know that people often don’t learn until they make a mistake themselves—like touching a hot stove. So, I chose a different approach: I used humor to illustrate the consequences of not following safety guidelines.

The whole video looks shaky and jittery. This style reminds people of the moment when someone draws a path in the snow with a ski pole to show you where to go. It also conveys the shaky, nervous feelings you have during your very first time on the slopes.

This project is a media platform dedicated to finding inspiration in the forest. Today, many designers recycle the same ideas repeatedly. Because of this, discovering fresh sources of inspiration is more vital than ever. This project was created to facilitate that search.

The main idea here is growth and varying scales. It demonstrates how the forest shifts and gradually blankets new surfaces with green moss and flora. Similarly, our thoughts and our desire for new experiences are ceaseless, always striving to explore the unknown.

All the skills from my projects perfectly match the specific needs of concert tours and large-scale events. For effective promotion, it is crucial to speak the audience’s language and avoid generic, dull ideas. I know how to seamlessly connect the digital world with physical spaces. This results in a complete project where stage screen graphics, social media promo videos, and physical merchandise all function as a single, cohesive entity. Concurrently, there is always a strong underlying structure—I know how to organize and shape vast amounts of data into a clear design system. Let’s try building the visuals for your upcoming release. Send over the tracks or the concert concept, and I will develop a concept complete with a ready-to-use visual direction.