Hi! My name is Vlada and I’m a Multi-disciplinary Designer.
I specialize in conceptual editorial
design and artistic photography.
I focus on translating abstract ideas into
physical objects and unique printed books.
HSE Art and Design School, Saint Petersburg.
Communication Design, Typography.
I work in the B2B sector, directly collaborating with creative agencies, design studios, art galleries, and independent publishers. My goal is to help niche conceptual brands and cultural institutions bring their innovative and fresh ideas to life through design.
PROJECTS
2025
Fractal Calendar
Multi‑page publication, Conceptual design
Concept
Time can be understood as a multitude of forms and states. In this calendar, it is revealed in a *fractal structure*. In the flow of time, the *patterns of fractals grow, deform, and complete a full 360-degree rotation*. This forms a different perception of the flow of time—as *a continuous movement of form and meaning*.
Structure and Layout
The design is based on a strict system: year = 53 fractals, month = 4 fractals, days = iterations. One side of the page features fractal graphics, while the longer side displays the mathematical formula. The more detailed the fractal, the more complex the formula.
Physical Execution
This A5 calendar is bound with a single screw post in the corner, allowing it to unfold into a full 360-degree circle to physically show the cycle of time and the growth of the fractal.
2025
14 Ways to Lie
Exhibition Catalog, Editorial Design
Concept
The catalogue examines everyday objects as carriers of embedded falsehoods—not accidental, but culturally normalized. It documents objects that masquerade as something else to demonstrate how imitation becomes interwoven with value, status, and comfort in contemporary daily life.
Structure and Layout
The design system translates the categories of deception: *lies of form, lies of color, and lies of material*. I structured the layout to document the fake objects alongside philosophical quotes, using typography and visual contrasts to illustrate the tension between the deceptive, superficial exterior of these items and their empty internal reality.
Physical Execution
This exhibition catalogue is a self-contained art object with a conceptual cover that physically embodies the theme of imitation and material deception.
2025
Followline
Typeface & Specimen, Visual Research,
Type Design, Experimental Typography
Concept
A modular font and a zine specimen, created based on my personal walking routes through the city—a journey that felt new to me. Since the city seemed like an unfamiliar mass, these specific routes function as lines that help me understand it. Using these lines, I created a modular ruler, which I then used to design the font.
Physical Embodiment
This specimen, bound with a spiral, contains alternating full-size and half-size pages featuring photographs and letters that break up the gray background and create a dynamic visual rhythm.
2026
50 Coincidences
Photozine, Art Photography, Visual Research
Concept
A photozine exploring creative freedom and inspired photography, created over three months while I constantly walked around with a camera. From thousands of everyday shots, this project presents 50 selected pairs of photographs that share an unexpected visual similarity in terms of shape, composition, lines, perspective, or light.
Process
After I shot everything that caught my attention, my friends and I selected 50 pairs of photographs that shared visual similarities. I paired the photos and added an em>short caption or comment to each one, describing what was happening off-camera or around me at that moment.
