Cover Slide Goal: Define the topic and direction of the conversation through benefit and outcome.
Formulate the topic around the value or result for the audience, not the product name.
The cover slide must answer the question, «Why should I keep listening?»
If all other slides were removed, the benefit of the conversation should still be clear from this single screen.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and relevant.
Use facts, environmental shifts, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in simple language, without overloading the text with details or jargon.
Provide a cohesive overview: what exactly is being offered and what it consists of.
After this section, the reader should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into clear steps and implementation phases.
Show the path from start to result in a logical sequence.
The clearer the process, the lower the barrier to making a decision.
Step 5. What’s next
Переведите интерес в конкретное действие и понятный формат продолжения
Formulate exactly how the audience can continue working after the presentation.
Remove ambiguity—show the steps, the format, and the entry point.
The person must understand what to do next and how accessible it is to them.
Step 6. Final
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value of the offer in a short, memorable phrase.
Tie the conclusion back to the original motivation from the «Why» section.
The final screen must retain meaning and gently guide the user toward continued engagement.
