HELLO, I’M YANA
I am a graphic designer specializing in branding and visual identity. I create distinctive visual systems and adapt them across packaging, print, social media, and other brand touchpoints while maintaining a consistent visual character.
WHAT I BRING TO A PROJECT
— A distinctive brand identity. A recognizable visual language that reflects each brand’s character.
— Cohesive graphic systems. Consistent design across packaging, print, and digital media.
— Thoughtful design solutions. A visual approach shaped by the brand’s identity, audience, and context.
Case 01: IRIS
Challenge
A memorable visual character
Develop a coherent identity for an independent jewelry brand while allowing space for expressive forms and various brand touchpoints.
Concept & Exploration
Flowing lettering and ornamental forms became the foundation of the visual language. I explored several logo directions before developing a softer, more expressive system.
Visual Identity
A SOFT YET DISTINCTIVE SYSTEM
A distinctive logotype, pastel color combinations, and decorative details unify various communication elements. The design evokes a sense of craftsmanship and aligns with the brand’s character.
Applications & Outcome
FROM IDENTITY TO DETAIL
The visual system is designed for print and digital communication. The project is being refined and introduced gradually.
Case 02: Abramtsevo
Challenge
A cultural identity with local roots. Collaboration with the Moscow Design Museum
How can a festival appear contemporary while retaining a connection to the place, its craft traditions, and the cultural context that inspires it?
Concept
Heritage in Graphic Design
Geometric patterns linked to the Design Museum’s branding, a natural color palette, and a dynamic composition connect traditional motifs with a contemporary poster aesthetic.
Outcome
A festival branding concept designed to capture attention in public spaces while communicating its cultural character.
Case 03: VITALI
Challenge
Vitali is an independent fashion brand built around the freedom of self-expression. The challenge was to create a distinctive visual identity that reflects individuality while remaining flexible enough for different collections and brand applications.
Concept
The concept draws inspiration from the camera obscura—a device that filters excess light to reveal a clear image. Similarly, Vitali employs silhouettes, textures, and layers to reveal individuality. I translated this idea into a minimal visual language centered on light, shadow, and movement.
Visual Identity
The elegant, slanted wordmark and its curved line evoke the movement of fabric and the way light traces its folds. A minimal «В.» monogram with a distinctive dot echoes the camera lens. The monochrome palette establishes a refined identity that allows the clothing itself to remain the focus.
Outcome
I developed a cohesive visual identity and explored its application across clothing labels, hang tags, packaging, shopping bags, and garment covers. The resulting system maintains a recognizable brand character while allowing different collections to express their own mood and personality.
