Original size 1024x1024
LUMA — a brand of personalized jewelry with a personal story.
The foundation is a website featuring an online configurator, allowing users to design a pendant, bracelet, or pair of earrings from stones and other elements to their exact liking.
The boutique’s art space will host regular workshops where any idea can be transformed into a tangible piece.
The Problem
Buyers struggle when choosing ready-made jewelry: standard options rarely reflect individual style, and a lack of transparency regarding composition and pricing erodes trust. Furthermore, many wish to create jewelry themselves but are hesitant due to a shortage of knowledge, tools, and support.
Solution
LUMA offers an online jewelry assembly builder with visualization and cost calculation, along with a component showcase featuring detailed information about every element. The solution is supplemented by masterclasses held in the boutique’s art space: under the guidance of artisans, clients bring their ideas to life, while consultants assist with the creation of pieces.
1/2
