I’m Ksusha Chepanova — Creative Designer with experience in art direction.I develop concepts and key visuals for advertising campaigns and events. I shape the creative direction, guide design teams, and handle individual design tasks as needed. I am looking to join a creative team at a leading tech company as a Creative Designer.Get in touch: ksushaiiia@yandex.ru
My Thing
Meet arii!
Brand identity, promotional films, and art films for an interactive loyalty app. The identity was designed to function across investor presentations, social media, the website, and print.
Everyday Places, Unexpected Possibilities
arii transforms routine visits to cafés and bars into playful experiences. The challenge was to bring that promise to life visually—to stand out in a crowded market and make the startup memorable to potential investors.
You are the super-avatar. And your power is real
This idea became the starting point for arii’s visual world: expressive characters, unexpected objects, and bold contrasts that bring a playful twist to everyday life.
A Voice That Matches
I developed the slogans and their tone in tandem with the characters and key visuals. The words and images share the same playful attitude, giving Arii a recognizable personality.
My Contributions
I developed the concepts, wrote the slogans, designed the characters and key visuals, and assembled 3D assets to establish the visual direction. I art-directed the design team, who developed the animations, including 3D motion.The identity captured attention during investor presentations and gave the startup a distinctive presence across all its communications.Meet Malevich!
A Book Designed for Exploration
An artist’s book about Kazimir Malevich, crafted to function as both an exhibition experience and a collectible object. Its structure, typography, and imagery invite the reader to examine it closely.
Exhibited at Winzavod. Recipient of a DAFES award.
What connects a square and a pixel?
My research explored Malevich’s work, Suprematism, and his personal writings. It led me to the square and the pixel: simple units through which complex worlds can be represented.
The book brings these two visual languages together, viewing Malevich through contemporary digital culture.
Research and Design
Pixel-based imagery translates the concept into graphics, while shrinking type creates funnel-like compositions that draw the eye deeper into the page.
These choices grew out of the research, transforming the book’s concept into an experience readers navigate as they move through it.
My Role: From Conception to Completion
I developed this project independently—from initial research and concept through graphic design, typography, layout, and the final physical edition.
Meet Naked Science!
An Identity in Motion
A visual identity concept for a special news format by Naked Science, designed for a young, visually curious audience hungry for ideas.
