Hi, I’m AnyaI’m a content creator in beauty and fashion. I came with a camera and a bag full of ideas for your brandLet me show you what’s inside ↓
Two seconds…
That’s all a video gets before it’s scrolled past. A trend lives for about a week. Meanwhile, the brief travels through a chain of many people.
(01) strategist → (02) scriptwriter → (03) camera operator → (04) editor
What if they are all me?
200+videos for brands15+brands, long-term and project-based2 yearsin content
2024 — Present, Content Creator
Arive Makeup, In-House Creator (1.5 years)Managing the full creative cycle—from ideation and shooting to editing and brand collaborations.
Avon, (1.5 years)Creating photo and video advertisements while adapting to the visual language of a major brand.
L’Etoile, Rive Gauche, and other brands, Project-Based Work
Not like everyone else. Like you.
I don’t create content that sounds like it belongs to any particular brand. I create it in your voice—from concept to final post—with no hand-offs.
(01) arive makeup × samokat
How to sell a promo people watch to the end
BriefA sales video for an exclusive Arive Makeup promotion on Samokat: up to −50%, three days only
SolutionA «pick a sticky note» game where each answer reveals a new detail of the deal
ApproachSelling without a voiceover: real emotions, a natural tone, no script reading, suspense until the last note
33.8K viewsagainst an account average of 2–3K—roughly 15 times the usual and one of the account’s top videos lately
(02) Arive Makeup: Iconic Kiss Launch
How to Present a Collection of Eleven Shades
BriefAn ad campaign for Iconic Kiss, a new lipstick line: showcase eleven shades so they remain distinct and the collection is easy to navigate.
SolutionTwo videos, two concepts. The mood video generates desire through juicy close-ups and texture. The product video simplifies selection: a swatch of every shade, each paired with a 90s icon, from Elle Woods to Carrie Bradshaw.
The Face of the LaunchThe brand used my videos and photos to present the collection.
(03) Arive Makeup: Summer Event in Moscow
How to film an event as it happens
BriefArive had a booth at a summer event in Moscow. The team needed content from the booth during the event, not a week later.
ExecutionI filmed what was happening, edited on the spot, and sent the clips straight to the team while simultaneously taking photos.
Live, not a week laterThe brand used my clips and photos as promotion to invite customers to the event and show what was happening at the booth
(04) Arrive Makeup, AvonAnimated videos and product ads
Seasonal videos featuring stop motion and animation for Arive Makeup, along with product advertisements for Avon, where I adapted my style to match the visual language of a major brand.
