About me
MY APPROACH
I always begin with immersive research into the project’s background. Instead of generating random visuals, I seek out the unique details and latent meanings that already exist. From there, I explore how this core concept can develop into a complete brand identity. I analyze how the concept adapts across various formats, ensuring everything works cohesively to tell a single, understandable, and resonant story.
Case 01 / AQUARIUM BREWERY
Visual identity and wayfinding system based on a real brief.
Context & Challenge
A craft beer brand from Nizhny Novgorod needed a distinctive visual identity to stand out.
Craft packaging often feels repetitive, relying on industrial or overly minimal clichés. To give Aquarium Brewery a true advantage in a crowded local market, I completely rejected standard beer graphics.
Concept & System
The entire identity is built around a custom mascot—“the prince on a horse.» He serves as a dynamic visual guide through the city’s myths, literally traveling from one narrative arc to another across various product labels.
Every can is a new chapter in a local legend.
Solution & Outcome
The wild folklore illustrations are unified by a strict, heavy typographic grid. The design system gives the look an authentic, bold, and highly recognizable quality on the shelf, transforming a regular product into an engaging collectible narrative that compels closer examination.
Case 02 / LYAMIN LIBRARY
Visual identity and wayfinding system developed based on a real brief.
Context & Challenge
Small public libraries in remote areas often appear outdated and visually neglected. The challenge of this project was to completely transform the image of a library in the village of Lyamin to attract a younger audience while deeply respecting its geographic roots.Concept & System
The visual system marries a clean, minimalist layout with authentic regional context. The color palette—featuring soft mint greens, deep blues, and warm creams—is directly inspired by the Northern Lights, the area’s primary natural phenomenon.
Solution & Outcome
A comprehensive and functional packaging for the physical space, covering interior navigation, staff badges, bookmarks, and social media templates. The space shed its cold administrative atmosphere and transformed into a cozy, contemporary cultural center.
Case 03 / AIRPORT BOARD CALENDAR
Context & Challenge
Traditional calendars often appear as basic, repetitive date charts. In this project, I decided to transform routine date tracking into an active journey by incorporating the mechanics and aesthetics of an airport flight board.
