design portfolio
Hi, I’m Ilana, and I like to think of myself as a kind of «therapist» in the design world.
Not because I know everything, but because, much like a general practitioner, I am adept at handling a wide variety of tasks.Or, to put it more professionally, I am a multidisciplinary designer.Need a brand identity created? I can handle that. Design a book layout? Absolutely. Make posters? Why not! Prepare files for print? No problem.Ultimately, I don’t believe in using a one-size-fits-all toolset. I find it far more engaging to determine the optimal approach for each specific project.
Branding
toothy calendar
The objective was to design a unique, designer calendar—one that functioned more as a sculptural object. To achieve this, the human mouth was chosen as the basis for the calendar grid.The resulting calendar is bright and memorable, and the approximate number of teeth in a human mouth corresponds roughly to the number of days in a month.
zenit
Zenit is a household cleaning product brand built around the concept of «pristine imperfection.»
For the visual identity, I drew inspiration from ink that had slightly bled during the printing process, as well as phrases that had been stamped multiple times. Yet, even with these graphic elements, the packaging design retains a clean and polished look.
Book Design
Chronicle of Sound Recording
The book explores methods of recording and transmitting sound—specifically, alternative audio media such as Edison cylinders, phonograph records, floppy disks, cassettes, and playback devices.
A unique aspect of the book’s creation is that every image was printed, hand-cut, and scanned before being incorporated into the book. This process was undertaken to achieve an authentic, worn-in aesthetic.
