CURIOSA—a brand of handcrafted collectible cotton toys dedicated to rare animal species from various corners of the world. The project merges the traditional technique of making cotton toys with contemporary collecting culture. The characters are grouped into regional themed series released in blind box format, while the rarest and most unusual species become the stars of special limited editions. Each toy comes with a card detailing the character and its natural counterpart. CURIOSA transforms collecting into an opportunity to discover the amazing world of wildlife and learn more about its diversity.
Concept
Small Characters — A Big World of Discoveries
Discover the amazing world of living nature through the art of collecting.
To create original toys that spark interest in nature, introduce students to its diversity, and help them learn more about rare species.
The Problem
When does a simple toy become something more?
In the market for decorative and collectible toys, it is not always possible to find items that combine craftsmanship, a unique artistic vision, and an educational component.
Meanwhile, the marvelous world of animals—especially rare and little-known species—often remains outside the scope of everyday interest.
Product
