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I transform cultural context, raw material, and identity into precise visual statements.

Merchandise for the Tsaritsyno Museum-Reserve

Context & Problem: Developed for the Design Tsekh — a 2-day team competition. Existing museum merchandise was outdated, relied on tourist clichés, and failed to engage younger audiences.

Challenge: To reimagine merchandise for the Tsaritsyno Museum-Reserve into a modern, highly wearable collection that avoids cliché designs and resonates with contemporary youth.

Solution & Concept: Tsaritsyno cannot be reduced to a single symbol; it is an architectural ensemble, a historic royal residence, and a natural sanctuary. We structured the collection across three core facets: architecture (form and geometry), history (texts, dates, quotes), and nature (materials, color palettes).

Identity for the «I.T.D.» Acting Workshop

Context & Problem: «I.T.D.» is a contemporary acting and performance studio for teens aged 14–18 at the Museum of Moscow. The core problem was the complete lack of an engaging, non-standard visual identity capable of attracting teenagers and reflecting the freedom of self-expression.

Challenge: To develop a dynamic and experimental brand identity that captures the spirit of theatrical exploration and appeals directly to a teenage audience.

Solution & Concept: The visual language translates stage mise-en-scène diagrams into a flexible graphic grid. Actor positioning points, movement vectors, stage color zoning, and directional lines serve as modular core elements of the corporate identity.

Monkey Buffet Festival Identity

Context & Problem: Held annually in Lopburi, Thailand, the Monkey Buffet Festival lacked a cohesive visual identity and branding, making it difficult to attract tourists and support the tradition.

Challenge: To develop a memorable brand identity that reveals the festival’s vibrant character and revitalizes its visual presence.

Solution & Concept: The identity builds upon the organic silhouettes of tropical fruits and expressive character graphics. Through soft contours, a rich palette, and dynamic layouts, the design comes alive, transforming a local tradition into a holistic and emotional brand experience.

Packaging for the «Cashmere» Theater

Context & Problem: Developed for the Design Tsekh—a two-day team competition. The core problem was the lack of a specialized gourmet box that could hold the items while incorporating interactive elements.

Challenge: The task was to create interactive, premium gift packaging for a gourmet box, immersing the viewer in the mood of the play even before they entered the venue.

Solution & Concept: The packaging is not merely a box, but a thoughtful immersion scenario consisting of three sequential stages: Invitation—Anticipation—Aftertaste. Through tactile contacts, polygraphic inserts, and gastronomic sets, the viewer enters the context of the production long before the opening curtain.

Packaging for the Tsaritsyno Museum-Reserve Collection

Context & Problem: Developed for the Design Tsekh — a 2-day team competition. The museum merchandise lacked engaging packaging that could appeal to a younger audience and inspire a desire to purchase gifts or treat oneself.

Challenge: To design a packaging system that served as a seamless product extension, translating Tsaritsyno’s atmosphere into a tactile unboxing experience.

Solution & Concept: Built upon the collection’s core facets: architecture (geometric box forms referencing gothic style), history, and nature.