Identity Guidelines for the Elizavetensky Children’s Hospice

The concept is based on the metaphor, «A circle of friends uniting the world around a heart.» The official logo of the Elizavetinsk Children’s Hospice—a green heart-leaf within a sun circle—becomes the center of attraction for friendly animal characters (a bunny, a kitten, a bird, a cat, a bear, a monkey). Each character symbolizes a child with their unique personality, emotions, and dreams. They are gathered in a circle around the heart logo, illustrating that in the hospice, every child is the center of attention, love, and care.

Cartoon animals become the heroes of their own little world. Each one has a unique personality, mood, and activity: some are playing, some are dreaming, some are exploring the world around them, and some are simply spending time with friends.In this world, the concept of sickness does not exist. Here is what truly matters to a child: friendship, play, curiosity, imagination, and the feeling that someone is always there.