Sindleva

Sindleva is a jewelry brand founded by entrepreneur René Sindlev and his wife, Evelina Leviev. One of the founders of the globally renowned brand Pandora set out to rethink the traditional diamond market and offer a more contemporary and accessible format of jewelry. The brand’s philosophy is rooted in the idea of democratizing luxury, which is reflected in its slogan, «Every girl deserves a diamond.» The brand’s concept is built around lab-grown diamonds, which allow them to offer high quality, ethical sourcing, and a more affordable price point for their pieces.

Our studio was invited to create Sindleva’s complete visual and brand system—from strategic positioning to the physical space of the boutiques.