Ребрендинг LULL с AI
Проект представляет собой ребрендинг существующего проекта LULL при использовании различных инструментов искусственного интеллекта.
LULL
LULL — бренд абстрактных мягких колец, олицетворяющих беззаботную наивность и легкость.
Ребрендинг с AI
Во время работы над новым взглядом на бренд LULL были использованы таки инструменты и сервисы как: Ideogram, Leonardo AI, Upscayl, Adobe Color и WhatTheFont.
Обложка содержит изображение продукта взглядом ИИ и была сгенерирована по промпту: " Create a square pattern illustration (130×130 cm, 150 dpi) featuring abstract, colorful glass rings with a smooth, gradient, vibrant appearance, with uneven not very big matte transparent glass parts and big vibrant particles with different uneven rounded and wavy forms. Use saturated, pastel and bright colors such as pink (#FFCADF), purple (#EACFFE), light green (#E6F9B2), light blue (#C3EEFE). Objects should have complicated gradients. The rings should have complicated uneven shapes with gradient fills that blend smoothly between colors. The background should be solid white to enhance the vividness of the elements. Ensure the overall design is modern, playful, and visually appealing, with a clean and abstract aesthetic. lightness. naivety. 3d cycles render. without shadows. space filled with abstract shapes» в Ideogram.
Лого
Промпт: A minimalistic black logo with the text «LULL» in a modern, sans-serif font. The letters are placed within an abstract, uneven ring. The ring has a minimalistic design with sharp turns and angles. The logo is placed on a white background.
Ideogram, Upscayl
Дизайн колец
1. Промпт: Create a square pattern print illustration (130×130 cm, 150 dpi) featuring abstract, colorful glass rings with a smooth, gradient, vibrant appearance, with uneven not very big matte transparent glass parts and with a lot of big vibrant particles with different uneven rounded and wavy forms. Use saturated, pastel and bright colors such as pink (#FFCADF), purple (#EACFFE), light green (#E6F9B2), light blue (#C3EEFE). Objects should have complicated gradients. The rings should have complicated uneven shapes with gradient fills that blend smoothly between colors. The background should be solid white (#FFFFFF) to enhance the vividness of the elements. Ensure the overall design is modern, playful, and visually appealing, with a clean and abstract aesthetic. lightness. naivety. 3d cycles render. no shadows. space filled with abstract shapes objects
Ideogram
2. Промпт: Create a square pattern print illustration (130×130 cm, 150 dpi) featuring abstract, colorful glass curved and uneven rings with a smooth, gradient, vibrant appearance, with uneven not very big matte transparent glass parts and with a lot of big vibrant particles with different uneven rounded and wavy forms. Use saturated, pastel and bright colors such as pink (#FFCADF), purple (#EACFFE), light green (#E6F9B2), light blue (#C3EEFE). Objects should have complicated gradients. The rings should have complicated uneven shapes with gradient fills that blend smoothly between colors. The background should be solid white to enhance the vividness of the elements. Ensure the overall design is modern, playful, and visually appealing, with a clean and abstract aesthetic. lightness. naivety. 3d cycles render. no shadows. space filled with abstract shapes objects
Ideogram
Айдентика и типографика
Приводя LULL в более минималистичный вид, я решила оставить абстрактные, интересные формы, но в айдентике сделать меньше градиентов и мелких деталей, сохранив яркие, смелые цвета. Из сгенерированных плакатов сервис Adobe Color выделил мне новые основные цвета бренда, которые в дальнейшем использовались в промптах.
Плакаты
Промпт: A design of three posters for the LULL brand. The first poster has a soft pink background with green and blue abstract rings. It has the text «LULL brand event» and a date. The second poster has a green background with pink and blue abstract rings. It has the text «LULL brand workshop» and a date. The third poster has a blue background with pink and green abstract rings. It has the text «LULL brand launch» and a date. All the posters have a minimalistic rounded shape and contain round particles.
Ideogram
Шрифт
Используя в WhatTheFont сгенерированные плакаты, я нашла подходящие шрифты для бренда: Alpaca Scarlett, Balonez Fantasia.
Носители
1. Промпт: A laptop with a light purple background. There are several minimalistic abstract stickers for the LULL brand pasted on the laptop. The stickers include soft pink circles with green and blue rings, pink and blue circles of a minimalistic rounded shape, and green and blue circles with round particles. The laptop is placed on a purple surface.
Ideogram
2. Промпт: A laptop with a soft pink background. There are minimalistic abstract stickers for the LULL brand pasted on the laptop. The stickers include green and blue abstract rings, pink and blue abstract rings of a minimalistic rounded shape, and contain round particles. The stickers use light and bright colors such as pink, green, blue, and purple on a white background.
Ideogram
Промпт: A 3D illustration of a minimalistic abstract jelly in a jar. The jar is placed on a wooden surface. There is a label on the jar with the text «LULL». The background is a soft pink colour. There are green and blue abstract rings, pink and blue abstract rings of a minimalistic rounded shape, and round particles. The overall design is light and bright, using colours such as pink, green, blue, and purple on a white background.
Ideogram
Промпт: A 3D mockup of minimalistic abstract printed products for the LULL brand. There are ID cards, paper bracelets, envelopes, and business cards. The background is white. The design features a pattern of green and blue abstract rings, pink and blue abstract rings of a minimalistic rounded shape, and contains round particles. The colors used are pink, green, blue, and purple.
Ideogram
Рабочий офис LULL
Промпт: A environment photo of a simple modern interior design for the big working office of the a company that is for the LULL brand soft pink background with green and blue abstract rings, pink and blue abstract rings of a minimalistic rounded shape and contain round particles.use light and bright colors such as pink green blue and purple white background
Leonardo AI
Используемые сервисы
1. Ideogram (https://ideogram.ai) 2. Leonardo Ai (https://app.leonardo.ai) 3. What Font Is (https://www.whatfontis.com) 4. Adobe Color (https://color.adobe.com/ru) 5. Приложение Upscayl
