Yorishiro (依り代) — an object in Shintoism capable of attracting spirits and minor deities.
YORI — a brand of Japanese matcha bowls that reimagines traditional tea ware through the imagery of Kamakura deities. The name derives from the Japanese concept of a vessel for kami (spirits). This idea is reflected in the brand’s concept: each bowl embodies the character, symbolism, and patronage of one of the five deities.
Kamakura is a historic city in Japan, renowned for its samurai heritage, Buddhist temples, and Shinto shrines.
The YORI teapot collection is dedicated to five sacred figures—Hachimangu, Benzaiten, Tenjin, Nyorin Kannon, and Inari—and is based on the symbolic interaction between humanity and these deities. By drinking tea from a specific cup, a person «absorbs» the qualities and powers endowed by the deity: wisdom, resilience, inspiration, abundance, or the fulfillment of wishes. Thus, a simple tea ceremony transforms into a small ritual of spiritual nourishment.
Tayan Hachimang, Benzaiten, Tenjin, Nyorin Kannon, Inari (respectively)
Tenzin, Hatiman
Daruma is a traditional Japanese talisman doll symbolizing perseverance and the achievement of goals.At YORI, the classic Daruma form is reinterpreted through the imagery of five deities. Thus, the Daruma becomes a collectible item that unites Japanese tradition with the brand’s visual system.
Packaging for traditional Japanese chopsticks Cases for taysakuA taysaku is a traditional bamboo scoop used for measuring matcha powder tea.
Tenugui is a traditional rectangular Japanese cotton towel. It is used in daily life for hand care and wrapping items.
Inari, Tendzin
Bandzaiten
Tenzin, Inari
Ema—a traditional Japanese wooden plaque used to record wishes and address deities.In YORI, the plaques feature illustrations of five guardians, each symbolizing a specific wish. Ema expands the brand’s concept, allowing interaction with divine symbolism not just through tea ware, but also through the tradition of making wishes.
Neirin Cannon, Bendzaiten
Musubi decorative knots—a symbol of connection, luck, and wish fulfillmentIn the YORI collection, they are presented as talisman pendants. Each knot symbolically secures a wish associated with the patronage of a specific deity, and the pendant allows the wearer to carry that wish with them.
