Finding a designer for a branding team often feels like a compromise.
Some designers bring wild visual metaphors—but lose control when a system scales to 500 screens. Others build immaculate grids—yet struggle to find a fresh idea beyond the template.
What if one person could master both the horizon and the grid?
Hi, I’m Timofei Masenkin — a Brand Identity Designer who translates bold metaphors into rock-solid systems.
I love traveling and observing the world from unexpected angles—that’s where I hunt for visual metaphors and cultural nuances. But look at the guides framing my logo on the cover: they represent how I work. I know how to take a raw, emotional concept and lock it into a clean, linear, scalable architecture.
Brand Identity & Packaging
RICHREP
Can one designer build and maintain a massive ecosystem—and still switch styles at lightning speed?
RICHREP — EdTech & Business Ecosystem for TutorsThe Context & Role RICHREP helps private tutors transform their practice into a scalable business—covering marketing, sales, and product formats. The brand’s voice is young, ambitious, and breakthrough. As Lead Designer for over two years, I built and scaled the entire visual universe from the ground up.The Master System To keep dozens of live streams, editorial articles, and 500+ slides of educational materials cohesive, I engineered a clear, bulletproof design system. As the product grew, I translated this architecture into a full-scale website and a mobile app.
One unified platform. Dozens of unique identities for its clients.
The Sub-Identity Engine A part of my role was crafting custom mini-identities for tutors within the program. I transformed the process into a streamlined system while giving each tutor a 100% bespoke visual language tailored to their niche. This proved that strict structure and rapid stylistic adaptability can work hand in hand.
BLOOMS
How do you turn an occasional luxury into an effortless daily habit?
BLOOMS — Everyday Flower Subscription & Instant DeliveryThe Challenge & Essence BLOOMS integrates fresh flowers into the daily lives of homes, cafes, and offices via instant one-time deliveries and predictable subscriptions. The brand needed to balance two personas: the Caring partner (warmth, reliability) and the Realist (simplicity, speed, clarity).The Metaphor & System Rooted in the metaphor of an infinite blooming cycle, the identity conveys calm confidence. I developed the complete brand ecosystem: logo, mobile app interface, tactile packaging, print collateral, and outdoor/digital ad campaigns.
MRMSH
What happens when a product is too tiny to see on the shelf—and too sharp to store at home?
