Vyzhivka is a hair care cosmetic brand. Our brand emphasizes protecting strands from UV rays, which negatively affect hair health.
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The brand’s visual identity features photographs I have taken throughout the region: fields, plains, and plants—images that evoke a sense of home, comfort, and the body. The graphic element is embroidery, referencing the region’s ancient crafts.
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Original size 4000x2250
Original size 4000x2250
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Original size 1920x1080
Original size 4000x2250
Original size 1920x1080
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Original size 4000x2250
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