We are a contemporary cultural and entertainment merchandise brand that specializes in collectible figures. We reimagine the imagery of Russian culture through modern design, transforming it into collectible figurines and character-based toy series. A collectible toy serves as a way to treat yourself, express your personality, and feel a sense of community belonging.

Collectible figures released in a blind box format. The buyer does not know in advance which figure is inside, creating an element of surprise and play.

Each collection brings together several characters and designs that form a series and are released in a limited run.

The characters are independent heroes and visual concepts upon which collections are built and individual universes develop.

The collections are created in collaboration with Russian artists, illustrators, and designers.

01/ Art Toys in Blind Boxes 02/ Reimagining culture, bringing joy, helping to find a character with whom a personal connection is formed 03/ Modernity, aesthetics, experimentalism 04/ Creative, playful, curious, expressive

The primary audience comprises young adults (and children) who purchase characters for personal use: they collect them, use them to decorate their space, or utilize them as accessories. The brand primarily targets fans of design and characters, rather than just buyers of children’s toys. We create objects for young consumers and contemporary culture collectors.

I want to have something of my own—a small object that reflects me and brings me joy.