We often use the word «absurd» when referring to something meaningless or unreal.
But the absurdity is in the system—a structure built from a barrage of norms and rules with which we encounter throughout our lives. Is it that simple to distinguish it from our reality?
The explainer is designed in the format of a troubleshooting guide, and its visual language references overly complex furniture assembly instructions. The protagonist attempts to solve his problem—but does he find the answer to his question? And was there even a question?
The principle of using complex pathways to overcome even the simplest problems—this is one description of the concept of absurdity. It is also reflected in the mechanism of the Rube Goldberg machine, the image of which served as the basis for the video.
