osnova — A school where students go through the full course of creating clothes in a year, from raw materials to finished goods. Everyone chooses a material, learns how to turn it into thread, canvas and shape, masters traditional regional techniques together with invited craftsmen and creates a unique wardrobe item with their own hands
The key visual element of «osnova» Is a pattern of small squares that resembles the interlacing of threads in fabric. Its density gradually changes, creating a transition from individual elements to a complete textile. This approach reflects the step-by-step process of making a garment and connects the logo, packaging and other brand applications
description
«Utok» is a concept for make-your-own clothing kits, supported by step-by-step lessons and a shared workshop. It grows out of «osnova», a school focused on the full journey from raw material to finished clothing
The project brings that approach into individual projects. Each kit gathers the materials, patterns and components for one garment, while the choice of pockets and finishing details leaves room for a personal version
Identity
The visual system draws on garment pieces, seams and the order of assembly
The logo and business documentation were generated in ChatGPT
The color palette was defined in Adobe Color
Тhe typeface is WhatFontis
The emblem brings interwoven strips into a compact, angular form. Paired with the wordmark, it creates the main brand signature. It also works alone on small items and labels
Create a minimalist logo for UTOK, a make-your-own clothing kit brand inspired by textile weaving. Place an angular emblem of three interwoven strips above a separate bold uppercase wordmark reading «UTOK». Use solid deep plum #31213D, balanced spacing and clean geometric shapes. Center the two elements on a transparent background, with no shadows or gradients.
Create a realistic mockup of two UTOK business cards on a warm textured cream surface. Show a deep-plum front with a lilac woven emblem above the UTOK wordmark, and a cream reverse with an orange emblem and minimal plum contact text. Arrange the cards at slight angles with a small overlap. Emphasize uncoated paper, orange edges and soft daylight. Landscape 16:9.
Create an overhead mockup of a UTOK letterhead and envelope on a warm cream surface. Use cream uncoated paper, small plum logos, fine orange rules and a visible lilac envelope lining. Add «STUDIO CORRESPONDENCE» at the top of the letterhead and «Make it your own.» at the bottom. Keep generous blank space, delicate shadows and natural paper texture. Landscape 16:9.
product
Create a realistic product photograph of the UTOK Vest 01 kit on a lilac surface. Place an open orange box with fabric, patterns, thread and fastenings on the left, and a chalk canvas vest with orange binding, lilac detachable pockets and plum snaps on the right. Add «UTOK» and «VEST 01» to the plum box sleeve. Use soft directional daylight, detailed textiles and a 16:9 composition.
promotional materials
Create a minimalist UTOK poster on a warm chalk background. Place the large plum headline «MAKE IT YOUR OWN.» at the upper left, with a single curved orange thread near the lower right. Add the UTOK logo at the bottom left and «Make-your-own clothing kits.» at the bottom right. Use bold sans-serif typography, generous empty space and a portrait 2:3 format.
key visual
Create a realistic UTOK billboard mockup on the cream stone facade of a contemporary city building. Use the supplied lilac «START WITH A KIT.» poster, preserving its typography, logo and orange kit photograph. Show the entire vertical panel from a slightly low three-quarter angle, with a quiet sidewalk and distant pedestrians. Use soft overcast daylight and a landscape 16:9 composition.
Create a realistic UTOK advertising mockup in a glass-and-metal bus shelter. Place the supplied lilac «START WITH A KIT.» poster in the illuminated panel on the right, preserving the complete artwork. Show a simple bench on the left, subtle glass reflections and a quiet urban background. Use warm morning light, readable typography and an eye-level landscape 16:9 composition.
