Original size 1240x1750

Red Cross Poster

Longread translated automatically
PROTECT STATUS: not protected
18
The project is taking part in the competition

When I was working on the poster, I had to open up the word «universality» through the subject of drinking, because I had this hobby from the curator’s early home. I decided to combine the image of man and the letters through the tool — as if the figure was gradually becoming a symbol. This is similar to the process of sawing from a tree: first you see a general silhouette or a string, and then you gradually show the details and shape. It seemed to me to be close to universality, because a person can drink himself in different ways and adapt to different challenges and circumstances.

big
Original size 3720x5262

Each letter in the word reveals a certain quality of universality, and a smooth transition from man to letter symbolizes that these qualities come from us people, from our experience and skills.

big
Original size 4000x3000
Red Cross Poster
18
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