SOMA | SHAMPOO PACKAGING

SOMA is a hygienic cosmetics brand featuring Ayurvedic oils that transforms showering from a routine hygiene practice into a cleansing ritual.

The name SOMA refers to the sacred elixir of immortality from ancient Indian texts, believed to grant the gods clarity of mind and eternal youth. The brand’s paradigm is also reflected in its slogan, «cleansing ritual»: while the ancient soma purified the spirit, our products free the body from excess, leaving a feeling of primal purity.

The packaging consists of three components: — a label — an individual box for shampoo and conditioner — a gift box that brings the set together

The multilayered packaging creates a gradual unboxing experience: as you open one layer after another, you slow down, organize your thoughts, and arrive at a sense of calm and control. The gift box features cutouts that reveal an Indian pattern on the inner boxes—this detail unifies the packaging elements and adds depth.