Speed The project’s goal is to draw attention to the current issue of universal rushing and rising anxiety related to accelerating technological progress. It aims to make people pause and consider, «Am I running too fast? Am I noticing what’s around me?» Target audience—youth—aged 14 to 35 years. Key concepts—the poster features a frightened antelope as a symbol of the fastest prey fleeing a predator. The antelope is too focused on its speed to notice the wall in front of it until it’s too late, resulting in a collision. Across the top of the poster, a scrolling ticker, like a slogan, glows with the repeating word «Faster”—which translates to „quicker”—and towards the end of the line, the letters blur into an unreadable mass. The main background is rendered in a „computer“ green with a noise effect to convey a sense of technological density. Intended placement—a bus stop, a location where people, caught up in their constant rush, are forced to pause and look up from their phones.
