NEED A JACK-OF-ALL-TRADES DESIGNER?
Hi, I’m Lena!A multidisciplinary designer who doesn’t have enough ways to express ideas.I work with: — Identity — Printing — Illustration — Packaging — 3D — Fonts — Typography — Subject design — UX/UI design
I like to understand new tasks, experiment and look for solutions that work not only for a beautiful picture, but also for the idea itself.
Identity
ArtNavi digital platform
ArtNavi is a digital cultural navigation platform that helps to find interesting cultural places, build routes and discover new events.
Task
Create an identity for an art environment that unites different cultural spaces and helps users navigate them.Decision
Arrows of various shapes and characters became the basis of the visual system. They work as navigation elements and can be combined into text compositions or independent patterns. The variety of arrows reflects the individuality of art-related people and the different ways they view the world.
My other projects with an identity
Packaging
The cheese line Arkhangelsk tales
Arkhangelsk Tales is a line of farm cheeses of the Tvorilo brand. Its design is based on the traditional patterns of the Arkhangelsk region, combined into a visual history.
Task
To develop packaging that conveys the regional character of the product and creates a recognizable image of the product line.Decision
National patterns became the basis of graphic design. Like scraps, they form a common canvas in which each element complements the others and tells its own part of the story. This is how traditional motifs are transformed into a single visual packaging system.
My other 3D and packaging projects
Illustration
Mario Calendar
An interactive calendar based on the Mario game, in which each month turns into a separate level with its own weather and changing indicators.
