Thanks to neural networks, identity design, competitor audience parsing, and promotion through advertising on VKontakte, Telegram, VC.ru, and Avito, I acquired new clients and increased my revenue.
However, what was the problem?
Make it simply beautiful
After hearing things like that, I realized that clients often cannot clearly define the criteria for the outcome, so they judge it subjectively—“like / dislike.»
So, my main focus now is helping transform ideas into intuitive websites and interfaces.What I offer: 01 Landing page, website, and mobile app design; 02 User journeys and prototypes in Figma; 03 UX audit, UI kits, and mockups for development.
However, I understood that this was not enough, so I additionally outlined several potential segments I wish to work with, though I decided not to attempt collaboration with all of them right away in the initial phase. Because of this, it is easier for me to start with small businesses and experts who have a specific task—launching a website or updating an interface. The empathy map was a hypothesis that I was able to refine after my initial conversations with clients.
Final USP according to 5W
Keywords & WordStat
Regarding requests related to UX/UI design, landing pages, and mobile interfaces, I have identified three top platforms:
01 VC.ru: product cases, articles on redesign and interfaces.02 Tilda Education: educational content on design and website creation.04 Purrweb: articles and service pages on UX/UI design and application development.
Examples of articles from our platforms:
Competitor Analysis via Bukvarix
For this analysis in Bukvarix, I selected seven Russian and international digital studios specializing in UX/UI design, website development, and digital products.Selection criteria included relevance to my services, the availability of real-world case studies, and the possibility of studying the site’s search engine semantics.
For example, the search query «UX audit» has a relatively low frequency—326—but it aligns with what I offer clients. Therefore, I decided not to chase only popular searches, but instead to use more specific phrasing for articles, portfolios, and Avito listings.
Avito, and what could be confirmed
There, I found another interesting example: Kiselev Digital. The agency specializes in websites and landing pages, although it isn’t one of the original seven competitors. And on its own website, the agency republished testimonials that it references in its Avito profile:
01 Marina, April 16, 2026: notes that the specialists explained the procedures in detail and answered questions.02 Ekaterina, April 7, 2026: positively describes the consultation and assistance with choosing a solution for a small business.
Advertising copy ideas in the neural network
UX/UI Designer | Landing Page, Website, and Interface Design in Figma
Your website shouldn’t just look good—it needs to clearly communicate the value of your product and guide the user toward the desired action.
I will help transform your idea, service, or digital product into a thoughtfully designed and visually expressive interface.
My name is Daria, and I am a Product and UX/UI Designer studying at HSE. I work at the intersection of analytics, user experience, and visual design. For me, it’s not just about how the site looks, but how logically it is structured and how intuitive it is for people to use.
How can I help
01 Landing Page and Website Design (clear structure, visual presentation, and focus on the call to action);
02 UX/UI Interface Design (designing web services and mobile applications);
03 Prototypes in Figma (user flows, navigation, and structure before visual design begins);
04 UX Audit (analyzing existing interfaces, identifying problems, and providing improvement recommendations);
05 UI Kit and Development Preparation (systematizing components and designing mockups).
How the work is structured
