I am Ksenia—a communication designer.
I am a graphic and communication designer who also loves creating ceramics. I work at the intersection of visual identity, product design, and handcraft. I can help studio owners and private clients find non-standard solutions by combining visual research, cultural context, and a deep respect for production processes. I view every project as a dialogue: my goal is not just to deliver a file, but to understand your vision, your constraints, and your audience, and translate that into a design that feels genuinely yours.
{1} Brand Identity Creating cohesive, flexible, and memorable identities that deeply connect to a brand’s core philosophy—from logo and typography to packaging and digital assets.{2} Product Design Utilizing 3D modeling as a tool to test ergonomics, proportions, and structural integrity. This allows for the design of objects that are both aesthetically striking and physically viable for production.{3} Handcrafted Ceramics As a hands-on ceramicist, I work directly with clay, engobes, and glazes, understanding how materials behave and how small details influence the final object.{4} Emotional Storytelling Forging emotional connections through visual concepts and tactile objects. I draw on cultural references, personal narratives, and visual research to create products that resonate with people on a deeper level.
• Branding • Visual Communication
POEDELNIK
Brief: Develop a calendar visual identity that stands out from typical dull options and resonates with both young and older people interested in growing homemade products.Idea: How to make this object not only visually appealing but truly impactful and engaging, encouraging people to easily start growing plants at home?Solution: I developed a vivid, playful set of calendars that allow users to track their progress and visually follow the growth process.Outcome: Everyone who purchased a calendar—whether one or the complete set—enjoyed the playfulness of the series and genuinely began tracking the progress within their plants.
FILM
Brief: Develop a branding identity for an analog photography store, covering product packaging and merchandise, inspired by the «Nouvelle Vague» in French cinema.Idea:Convey the tactile essence of analog cinema through graphic design. The design must be minimalist and contemporary while referencing the aesthetics of that specific cinematic era.Solution:Paper cutouts inspired by iconic films, hand-lettered typography, a strong sense of legibility, and the inherent «honesty» of the material—and, by extension, of the product itself.Outcome:While this project remained a concept, it taught me to look closely at the materials I work with—they can speak louder than any meticulously crafted concept.
• Product Design • 3D
NESSI
Brief: The furniture brand «Askona» requested the creation of a safe children’s toy designed to help a child overcome the fear of falling asleep alone, allowing both the child and the parent to sleep peacefully.Idea: What if we created an endearing monster that, rather than scaring, protects a child from other monsters and nightmares?Solution: Using suitable materials and Askona’s color palette, a crescent-shaped toy—designed as a friendly Loch Ness monster—was created. This toy is large enough for a child to cuddle with, and integrated nightlights make the experience of falling asleep much less scary.Outcome: The thoroughly developed toy concept inspired the idea of creating a series of «monsters» and publishing stories about them—tales that parents could read to their children before bedtime.
INNER
Brief: Develop a series of furniture pieces that will bring joy to both the owner and their cat.Idea: How to produce a piece of furniture that enhances the interior while also being entertaining and resilient to a cat’s claws?Solution: To create a functional, stylish art object that elevates your interior while also serving as a useful and entertaining feature for your pet. Crafted from durable materials, this piece is designed to provide long-lasting enjoyment for both you and your pet.Outcome: Ultimately, it was possible to create an object that is equally functional for both a person and their pet, and which fits into a space of any scale.
• Ceramics •
