Just charm — бренд косметики, который стирает навязанные трендами стандарты и помогает самовыражаться. Вместе с брендом вы попадете в сообщество единомышленников, обретете неповторимый стиль и подчеркнете свою уникальность.
Ребрендинг с помощью AI инструментов
Перед началом работы я попросила ChatGPT найти новую концепцию для бренда, а также подобрать для нее новую визуальную метафору, на которой будет в дальнейшем строиться вся айдентика бренда:Новую айдентику Just Charm можно построить на метафоре переливов и многогранности личности, которые символизируют свободу самовыражения и возможность быть разной, не подстраиваясь под навязанные стандарты красоты. В основу визуального языка можно заложить перламутровые поверхности, полупрозрачные формы и плавные цветовые переходы, меняющие оттенок в зависимости от света и угла зрения. Переливы выбраны не случайно: как и косметика, они позволяют раскрывать новые грани внешности и создавать разные образы, сохраняя индивидуальность. Сочетание различных оттенков и форм может также символизировать сообщество людей, которых объединяет принятие своей непохожести. Эту метафору можно использовать в графическом знаке, оформлении упаковки, паттернах и других носителях айдентики. Визуальный стиль при этом может оставаться утонченным и женственным, с использованием нежно-розовых, сиреневых и перламутровых оттенков, дополненных яркими акцентами, которые подчеркнут смелость и современный характер бренда.
Логотип, фирменные цвета, шрифт
Во время разработки новой концепции ChatGPT предложил вариант, как может выглядеть лого бренда, основываясь на подобранной визуальной метафоре:
«Абстрактная переливающаяся форма — не цветок и не драгоценный камень, а собственный символ многогранности. Он может менять очертания в разных носителях».После, новый логотип я решила доработать с помощью Krea.ai, сделать его более премиальным, нежным и перламутровым:Premium logo for a beauty brand «Just Charm». Central symbol: a glossy 3D abstract organic form, a soft spherical shape made of swirling fluid folds, like liquid mother-of-pearl or holographic silk. Smooth iridescent pearlescent gradients shifting between baby blue, cyan, soft pink, lilac and lavender with bright white highlights. Translucent glass-like surface, subtle light refraction, silky smooth curves, soft studio lighting, gentle shadows. Below the symbol, the wordmark «Just Charm» in a clean, elegant, lightweight sans-serif typeface, wide letter spacing, in soft lilac-grey color. Minimalist composition, centered, plenty of negative space, soft pastel lavender
Итоговый вариант логотипа
Для генерации фирменного шрифта я использовала нейросеть Ideogram и идентифицировала получившийся шрифт с помощью MyFonts:Typeface specimen sheet for a luxury beauty brand «Just Charm». Elegant light humanist sans-serif display typeface with subtle glyphic stroke modulation and softly flared terminals, open airy letterforms, smooth rounded curves, graceful proportions, feminine and refined yet modern and confident. Show the alphabet A—Z, a—z, numerals 0–9 and basic punctuation, plus the words «Just Charm» set large. Letters in soft lilac-grey color on a pale lavender background, with an optional subtle pearlescent iridescent gradient (baby blue, pink, lilac) in the large title only. Generous letter spacing, clean grid layout, minimalist typographic poster, high-end cosmetics branding, vector-sharp edges, flat 2D, no decoration.
Продолжая работу в Ideograme я сгенерировала изображения палетки теней будущего бренда и определила по получившейся фотографии фирменные цвета с помощью Adobe Color:Premium product photography for the cosmetics brand «Just Charm»: an eyeshadow palette with its packaging box. The palette is a slim compact case with a glossy iridescent mother-of-pearl lid in holographic gradients of baby blue, soft pink and lilac, with a small elegant wordmark «Just Charm» in light lilac-grey sans-serif. Open palette reveals 9 eyeshadow pans in a smooth grid: pearlescent, shimmer and satin finishes in pastel pink, lilac, pearly white, icy blue, plus two bold vivid accents (electric magenta and bright coral). Powder surfaces catch the light with visible fine shimmer. Next to it a matching rectangular box with the same pearlescent holographic finish and minimalist lilac typography. Soft translucent glass-like props, a few scattered shimmering powder swatches. Soft diffused studio lighting, gentle highlights that reveal the iridescence, delicate shadows, pale lavender seamless background, clean minimalist composition, plenty of negative space, high-end beauty campaign, ultra realistic, 8k, sharp focus, shallow depth of field.
Товары
На основе разработанной айдентики я приступила к генерации продукции бренда косметики Just Charm.
*В референсы генераций я прикладывала сгенерированный логотип бренда и цветовую палитру.
Arena.ai:
Create a premium product photo of the Just Charm holographic mini set «Грани»: three mini products (an eyeshadow pan, a highlighter and a lip gloss) inside a translucent box with a pearlescent finish, their shades shifting between pink, lilac and periwinkle depending on the angle of light. Use the attached logo without changing its shape, the attached color palette and typography on the packaging. Soft pearly lilac-grey background, delicate light reflections, subtle flowing iridescent line, realistic beauty product photography, minimalist composition, premium art direction.
Arena.ai:
Create a premium product photo of the Just Charm lip gloss «Перелив»: a sleek tube with a rainbow iridescent pearlescent coating, next to a glossy swatch of transparent gel with holographic particles that shifts between pink, lilac and periwinkle. Use the attached logo without changing its shape, the attached color palette and typography on the tube. Soft pearly lilac-grey background, delicate light reflections, subtle flowing iridescent line, realistic beauty product photography, minimalist composition, premium art direction.
Arena.ai:
Create a premium product photo of Just Charm hydrogel eye and face patches: translucent iridescent patches shaped like the brand’s teardrop mark, with a pearlescent pink, lilac and periwinkle shimmer, placed next to a sealed envelope-style packaging made of holographic film. Use the attached logo without changing its shape, the attached color palette and typography on the packaging. Soft pearly lilac-grey background, delicate light reflections, subtle flowing iridescent line, realistic beauty product photography, minimalist composition, premium art direction.
Arena.aiКосметичка:
Create a premium product photo of the Just Charm cosmetic bag made of translucent holographic film that shifts between pink, lilac and periwinkle as it moves, shown in two sizes: a mini pouch and a larger bag, placed side by side with a few makeup products visible through the semi-transparent material. Use the attached logo without changing its shape, the attached color palette and typography on the bags. Soft pearly lilac-grey background, delicate light reflections, subtle flowing iridescent line, realistic product photography, minimalist composition, premium art direction.Свечи:
Create a premium product photo of the Just Charm scented candle and reed diffuser «Перламутр» (notes of powder, iris and white musk): a glass jar and a diffuser bottle with a rainbow iridescent coating that shifts between pink, lilac and periwinkle, a soft pearly wax surface, a lit candle with a gentle glow, a few thin reeds, and delicate pastel iris petals nearby. Use the attached logo without changing its shape, the attached color palette and typography on the label. Soft pearly lilac-grey background, delicate light reflections, subtle flowing iridescent line, realistic product photography, minimalist composition, premium art direction.
Мерч
Arena.aiПакеты:
Create a premium product photo of Just Charm branded shopping bags: a set of paper and holographic-film bags in different sizes, with a pearlescent iridescent finish shifting between pink, lilac and periwinkle, twisted ribbon handles in coral and deep plum, and a subtle flowing iridescent line across the surface. Use the attached logo without changing its shape, the attached color palette and typography on the bags. Soft pearly lilac-grey background, delicate light reflections, realistic product photography, minimalist composition, premium art direction.Брелки:
Create a premium product photo of the Just Charm collectible pearl keychain: a lightweight glossy pearlescent charm in the shape of the brand’s swirl mark, with an iridescent finish shifting between pink, lilac and periwinkle, attached to a delicate metal clasp and shown in several colorways from the attached palette (vivid pink, lilac-grey, periwinkle, coral), one clipped to a handbag. Use the attached logo without changing its shape, the attached color palette and typography on the small tag. Soft pearly lilac-grey background, delicate light reflections, subtle flowing iridescent line, realistic product photography, minimalist composition, premium art direction.
Кейвизы и промо-материалы
Arena.aiАвтобусная остановка:
Create a bus stop advertisement for «Just Charm» featuring a model with glowing skin and pastel lilac eyeshadow, a pearlescent mother-of-pearl swirl, a continuous flowing iridescent line, and a soft pink, lilac and periwinkle color palette. Use the attached logo, palette and typography. Present the design on a realistic city bus stop shelter mockup.Билборд:
ChatGPT: Create a realistic outdoor billboard mockup for the cosmetics brand «Just Charm». Use the attached logo and poster design. Place the billboard above a modern city road with natural daylight. Elegant fashion advertising style, palette of soft lilac-grey, periwinkle, vivid pink, coral and deep plum with pearly white highlights, iridescent pearlescent surfaces and smooth holographic gradients, realistic lighting and premium presentation.Сторисы для соцсетей:
Create three Instagram Stories advertisements for «Just Charm» featuring a model with glowing skin and pastel eyeshadow, a pearlescent mother-of-pearl swirl, and a continuous flowing iridescent line. Use the brand’s pink, lilac-grey, periwinkle, coral and deep plum color palette, the attached logo and typography. Display the designs on realistic smartphone mockups.Журнал:
Create a magazine advertising spread for «Just Charm» featuring a model with glowing skin and pastel lilac eyeshadow, a pearlescent mother-of-pearl swirl, a continuous flowing iridescent line, and a soft pink, lilac and periwinkle color palette. Use the attached logo and typography. Present the design on a realistic open magazine mockup.Цифровой экран:
Create a vertical digital advertisement for «Just Charm» featuring a model with glowing skin and pastel lilac eyeshadow, a winding iridescent pearlescent line, and a soft holographic lilac-pink background. Use the attached brand logo, palette and typography. Display it on a realistic digital screen in a shopping mall.
Arena.aiПлакат 1:
Create a stylish advertising poster for the cosmetics brand «Just Charm». Use the attached brand logo without changing its shape. Feature three models of different ages and skin tones standing close together, each with a different makeup look, with iridescent light shifting across their faces like one pearl seen from different angles, periwinkle-to-lilac background. Add the English slogan: «Many faces. One you.» Iridescent pearlescent style, palette from the attached swatches, elegant geometric sans-serif typography as in the attached specimen, subtle flowing holographic lines, realistic beauty photography, premium art direction.Плакат 2:
Create a stylish advertising poster for the cosmetics brand «Just Charm». Use the attached brand logo without changing its shape. Feature a macro close-up of an eyeshadow palette and lipstick with a glossy mother-of-pearl holographic finish, shimmering swatches in pink, lilac and coral on a translucent surface, vivid pink background. Add the English slogan: «Different is the point.» Iridescent pearlescent style, palette from the attached swatches, elegant geometric sans-serif typography as in the attached specimen, subtle flowing holographic lines, realistic product photography, premium art direction.Плакат 3:
Create a stylish advertising poster for the cosmetics brand «Just Charm». Use the attached brand logo without changing its shape. Feature a close-up beauty portrait of a model with glowing dewy skin, pastel lilac eyeshadow and a bold vivid pink lip, with a translucent pearlescent shape floating beside the face. Add the English slogan: «Be every shade of you.» Iridescent pearlescent style, lilac-grey, pink, periwinkle and deep plum palette from the attached swatches, elegant geometric sans-serif typography as in the attached specimen, subtle flowing holographic lines, realistic beauty photography, premium art direction.
