Описание проекта
FERAL — бренд гоночной экипировки и одежды, в котором скорость встречается с силой, а функциональность — с чувственностью. Его эстетика строится на контрасте грубой кожи и холодного металла, сдержанной агрессии и внутренней свободы. FERAL воплощает притягательность, которой не нужно заявлять о себе, и уверенность, не требующую доказательств. Это дух современной мотокультуры — дерзкий, необузданный и свободный от чужих правил.
Исходный проект

Айдентика

Рекламные плакаты




/image prompt: Subject: A professional motorcycle racer wearing a black leather racing suit, protective gloves, and a full-face helmet. The gear features subtle, strategically placed red accents, matte black panels, realistic stitching, protective armor, and brushed metal details. The rider’s posture conveys physical strength, freedom, and controlled power.
Brand identity: Incorporate the FERAL logo consistently: a large, sharp, aerodynamic red letter «F» seamlessly followed by the white italic letters «ERAL, ” with the stylized motorcycle rider symbol integrated into the mark. Use the supplied logo as the exact reference. Do not add a second white F, alter the lettering, misspell the brand name, or invent additional logos. Place the branding naturally on the racing suit, helmet, or equipment, like authentic premium motorsport branding.
Art direction: Deep black, graphite, metallic silver, and intense racing red. Dramatic directional lighting, soft atmospheric haze, subtle reflections on leather and metal, deep shadows, and a cinematic sense of speed. The mood should feel raw, powerful, provocative, and sophisticated — never vulgar, cartoonish, or excessively aggressive.
Продукция
/image prompt: Create a high-end, photorealistic product campaign photograph for FERAL, a premium motorcycle racing gear brand. A sleek black full-face motorcycle helmet with exposed carbon-fiber texture, glossy aerodynamic surfaces, dark tinted visor, and subtle racing-red accents rests on a black leather motorcycle seat with fine red stitching.Brand identity: Bold, untamed, masculine, sophisticated motorsport aesthetics. Strict palette of matte black, carbon graphite, metallic silver, white, and intense racing red (#E10600).
Branding: Integrate the exact supplied FERAL logo — sharp red aerodynamic «F», white italic «ERAL», and stylized rider symbol. Place it subtly on the helmet without altering its proportions or lettering.
Details: Realistic water droplets covering the helmet and visor, intricate carbon-fiber weave, precision-engineered metal fasteners, premium leather grain, visible stitching, authentic motorcycle equipment.
Пространство
/image prompt: Create a high-end, photorealistic interior photograph of a FERAL premium motorcycle racing gear and apparel flagship store, using the supplied retail interior image as a reference for composition, spatial arrangement, and merchandising, while translating the entire environment into the distinctive FERAL brand identity.
Brand identity: FERAL is a premium motorcycle racing gear brand with a bold, untamed, masculine, sensual, and sophisticated character. The visual identity combines restrained aggression, aerodynamic shapes, racing culture, and contemporary industrial luxury. Use a strict palette of deep matte black, graphite grey, metallic silver, pure white, and intense racing red. Red is the signature accent, used strategically throughout the space.
Interior design: A contemporary industrial retail space with dark exposed ceilings, charcoal concrete walls, large-format grey stone flooring, black metal display systems, and carefully integrated linear lighting.
Мерч
/image prompt: Create a premium photorealistic FERAL brand identity flat lay, inspired by the supplied reference composition. Arrange branded business cards, black folders, envelopes, metal key tags, a black lanyard, technical labels, pins, and packaging on a clean light-grey background.Brand style: Bold, untamed, masculine, premium motorsport aesthetics. Strict palette of matte black, racing red (#E10600), white, graphite, and brushed silver.Logo: Use the exact supplied FERAL logo — sharp red aerodynamic «F», white italic «ERAL», integrated motorcycle rider symbol. Preserve its original design and proportions.Materials: Soft-touch black paper, embossed logos, carbon fiber, brushed aluminum, woven fabric, matte finishes.
Photography: Perfect top-down view, balanced grid composition, generous negative space, soft studio lighting, subtle realistic shadows, crisp textures, luxury editorial product photography.
Minimal, sophisticated, cohesive, authentic racing identity.
/image prompt: Create a dynamic, high-end motorsport campaign photograph for FERAL, a premium motorcycle racing gear brand. A rider sits confidently on a sport motorcycle outdoors, photographed from an extreme low angle. One white racing boot is extended toward the camera, dominating the foreground, revealing its detailed sole and creating dramatic perspective. The rider wears a black technical racing suit with bold red accents, protective gloves, a full-face motocross helmet, and white armored boots.Brand identity: Bold, untamed, masculine, and sophisticated. Strict palette of matte black, racing red (#E10600), white, graphite, and metallic silver.Logo placement: Place the exact supplied FERAL logo prominently on the sole or outer side of the foreground boot, clearly visible to the camera. Preserve the original sharp red «F», white italic «ERAL», and integrated motorcycle rider symbol. Make the branding look like authentic boot printing or an integrated molded graphic.
/image prompt: Create a photorealistic editorial streetwear photograph for FERAL, a premium motorsport brand. Close-up of a model’s hand carrying a black stainless-steel bottle with a braided paracord handle, metal carabiners, and a compact black utility pouch. The accessories feature the exact FERAL logo and subtle racing-red details.Black technical clothing, rugged materials, industrial street background with soft blur, natural daylight, candid fashion photography, realistic textures, sharp focus on the accessories.Brand aesthetic: Black, white, graphite, and racing red (#E10600). Bold, functional, rebellious, understated luxury, authentic motorsport utility style. Vertical composition, natural shadows, premium editorial quality. No extra logos or bright colors.


- /image prompt: Create a high-end editorial fashion photograph for FERAL, a premium motorcycle racing and streetwear brand. A confident male model with tousled hair, dark wraparound sunglasses, silver jewelry, and subtle tattoos wears an oversized washed-black sleeveless graphic shirt and relaxed black trousers, posing against a raw concrete urban wall.Brand identity: Bold, untamed, masculine, rebellious, and sophisticated. Black, graphite, white, and intense racing red (#E10600).Styling: Vintage distressed fabrics, oversized silhouettes, technical streetwear, biker-inspired accessories, subtle red accents. Incorporate the exact supplied FERAL logo into the garment graphic, preserving its original red-and-white design.Photography: Vertical editorial portrait, waist-up to three-quarter framing, natural confident pose, gaze directed off-camera, hard directional sunlight, deep shadows, warm skin tones, muted industrial background, realistic fabric texture, subtle film grain, premium fashion campaign aesthetic.Raw urban atmosphere, effortless attitude, understated luxury, authentic street culture meets motorsport identity. Photorealistic, high contrast, refined composition. Avoid colorful styling, excessive branding, artificial skin, and glossy commercial stock-photo aesthetics.2. /image prompt: Create a high-end editorial product photograph for FERAL, a premium motorcycle racing and streetwear brand. A model in a minimal black outfit carries an oversized off-white canvas tote bag featuring bold, oversized graphic typography and expressive hand-drawn illustrations inspired by underground motorsport culture.Brand identity: Bold, rebellious, untamed, and sophisticated. Strict palette of black, white, graphite, and intense racing red (#E10600).Bag design: Heavy textured canvas, natural wrinkles, oversized black woven handles, striking custom graphic combining the exact supplied FERAL logo with abstract aerodynamic shapes, racing-inspired typography, and sharp red graphic accents. Keep the design visually dominant, artistic, and authentic, like a limited-edition streetwear accessory.Photography: Vertical editorial composition, cropped model with face outside the frame, bag centered and filling most of the image, clean light-grey studio background
/image prompt: Photorealistic close-up fashion campaign for FERAL, featuring a model wearing a black oversized hoodie with bold embroidered lettering, visible contrast stitching, and racing-inspired graphic details. Head lowered, hood up, face partially concealed. Focus on tactile fabric, intricate embroidery, and premium craftsmanship. Dark cinematic lighting, deep shadows, subtle racing-red highlights, black, white, and graphite palette. Raw, rebellious luxury streetwear meets motorsport aesthetics. Authentic FERAL branding, editorial photography, intimate framing, dramatic and sophisticated mood.
/image prompt: Close-up editorial photo of a black motorcycle mechanic’s shirt with a smartphone tucked into the chest pocket, covered with multiple small, playful FERAL-themed stickers: miniature racing helmets, flames, checkered flags, speedometer graphics, tire marks, crossed racing tools, number plates, skulls in helmets, racing arrows, and tiny slogans like «RIDE FAST» and «NO LIMITS.» Mix die-cut shapes, bold red-and-white graphics, and small silver accents, with the FERAL logo appearing on only one or two stickers. Stickers overlap naturally on the phone case, like a rider’s personalized collection. Deep black fabric, racing-red highlights, direct flash, rich textures, edgy underground motorsport streetwear campaign, realistic photography.
































