«Thank you!» is an organization working on the principles of social entrepreneurship. Under the name «Thank you!», there are charitable shops, a network of containers in St. Petersburg where unnecessary clothing can be given, and an extradition centre where people in need can get their things free of charge. With the opening of new stores, we have developed a visual communication system based on a new logo and font. The idea of a new feature was to visualize the principle of donation and create more of the smaller individual parts. In a visual metaphor, a circle, a whole that becomes the basis for drawing letters in the «Thank you!» logo. The sign is half the circle, part of the whole, like the metaphors of love that we are willing to share. In the printing of branded media, a characteristic accumulation is used as the main style element. Together with the logo and the brandbook for «Thank you!», we developed a typeface, Spasibo Sans.
At the 2022 New Design Festival, the project became part of three shortlists of the competition program, and the final result was the Cerebro in the category of «Occupy typeface». «Thank you!» in the «Refresh of an Existing Brand» category received a bronze award from the 2022 White Square International Creative Festival.
