Concept Development Finding the central idea that gives a project its own point of view.Visual Identity Translating ideas into visual forms that communicate clearly and consistently.Visual Storytelling Building engaging narratives across physical objects, print media, and digital experiences.Cross-Format Design Developing ideas across printed materials, physical objects, and digital experiences.

Beyond Coffee & Food

A little pause in the rhythm of the city.

A café project in Moscow built around comfort food, specialty coffee, and the idea of taking a moment for yourself.

The concept explored how this feeling could extend beyond the café itself through printed materials, branded objects, and ideas for new customer experiences.

My contribution

Concept development · Graphic design · Menu design · Design across multiple touchpoints

CONCEPT

What if a takeaway could feel like a pause?

The idea was to communicate more than just food and drinks—a small moment of respite within the rhythm of city life.

The picnic basket bag became a vehicle to explore this concept beyond the confines of a café—connecting food with the experience of stepping outside, slowing down, and sharing a moment with someone.

The concept expanded the project from everyday café products into a possible new customer experience.

Picnic Basket Bag — Design Concept

APPLICATIONS

One Idea. Multiple Touchpoints.

The project was developed across various physical and graphic applications—from printed materials and menu design to small branded objects.

Some elements were integrated into the realized café experience, while others remained concepts for further exploration.

Posters — Realized

Menu Design & Layout — Printed

3D-Printed Keychains — Realized

T-Shirt Concepts — Unproduced

Kids’ Stamp Set — Concept

A clear concept can connect a brand’s products, printed collateral, and the everyday customer experience.

X-Ray Calendar

Making medical imagery visible through light.

The project began with an idea: to make light an essential part of the visual experience, rather than simply a technical feature.

My contribution
Original Concept Development · Lightbox Construction Design · Object Design

DEVELOPMENT

From a visual idea to a working object.

I developed the concept around X-ray imagery and designed the lightbox construction in A5 and A3 formats.

The result is a physical calendar that can be turned on and off—bringing the idea into an interactive, functional form.

A5 Format

A3 Format

Lightbox Construction

RESULT

A concept you can interact with.

X-Ray Calendar translates an abstract visual idea into a functional object.

The relationship between image, light, and physical construction makes the concept tangible—something that can be seen, handled, and used.

ALL MY SONS

A play reimagined as an interactive longread.

An editorial and digital project based on Arthur Miller’s play, exploring family, responsibility, and the consequences of past decisions.

The concept treats the longread as a theatrical experience unfolding on a screen.

Play Analysis · Narrative Concept · 3D Modelling · Interactive Element Programming

NARRATIVE

A Story in Three Acts.

This longread follows the dramatic structure of the original play, translating its three acts into a digital reading experience.

The narrative guides the reader through the development of the conflict, the revelation of hidden truths, and the consequences of the family’s choices.

The structure makes the reading experience feel closer to a staged performance than to a conventional article.

ACT I — The Beginning

ACT II — The Revelation

ACT III — The Consequences