BLOCK — Emotional Intelligence Trainer

The inability of a person to identify, accept their emotions as they arise, and understand what they are signaling. As a result, this leads to difficulties in separating an emotion from a reaction and in choosing the right phrasing or action to build quality interactions with others, ultimately preventing the fulfillment of one’s needs for connection and the development of deep relationships across various areas of life.

To learn to notice emotions in the moment through exercises and the analysis of recurring scenarios, to understand what those emotions truly mean, and to choose a reaction that protects personal boundaries rather than damaging relationships.

Young Professionals Leaders and Entrepreneurs People in Relationships and Married Individuals Students and High Schoolers

Young Professionals (Ages 23–32) This is a solvent audience willing to dedicate a portion of their budget toward developing valuable social skills and soft skills. Needs: To manage stress in early career positions, to remain composed during chats and video calls, to give and receive feedback constructively without becoming defensive, in order to advance in their career. They seek to learn partnered interaction skills for building trusting relationships, a desire to handle conflicts rather than ignoring issues, and the ability to advocate for their own interests without violating a partner’s boundaries. They also want to learn self-care by recognizing important emotional cues. Pains: The fear of appearing weak or aggressive to others, constant irritability stemming from deadlines, followed by shame and burnout. A desire for intimacy, yet the inability to articulate one’s perspective properly in person due to reliance on social media communication. Lack of time and resources for therapy with a psychologist when they wish to change unhealthy reactions in recurring situations.

The market for emotional intelligence improvement apps in Russia is still developing, which presents an opportunity to achieve a leading position by utilizing modern content formats and personalization.

Often, people seek help through social networks: influencers and media outlets capture audience attention and earn their trust, so it is better to collaborate with them rather than compete against them.

Direct competitors address EQ through micro-practices and gamification, but they are weak in a critical area: there is almost no availability of ready-made phrases for real-life situations (work, relationships, academics). This is an open niche where a product can excel.

The market is divided into two directions: «to calm down» and «to understand deeply.» Meditations teach tension release, while chatbots promote reflection. However, no one teaches how to transform an emotion into a concrete phrase and action.

The demand for this skill in the job market indicates the strong potential for partnerships with companies.

Ready-made verbal templates for real-life situations Working with positive emotions as an equal module 3–7 minute micro-practices with measurable progress