Esports events with a clear vision and a consistent visual identity.
I organize tournaments and develop their visual presentation, connecting competition, broadcast, and the in-site experience.
My approach begins by understanding the audience, the brand, and the event’s purpose. I work across visual identity, promotional materials, broadcast graphics, and physical applications, ensuring the design remains consistent throughout the event.
Alongside design, I coordinate teams, partners, and production. This experience helps me create visuals with their actual use in mind—on a live broadcast, across a venue, or in communication with players and spectators.
Focus: Esports Production, Event Design, Visual Identity, Broadcast Graphics, Brand Partnerships
LDPR Cyberfest 2025
The brief was to organize an esports tournament. Working with the team, we developed the event concept and program from the ground up, navigating the commissioning organization’s political landscape. We expanded the competition into a festival, incorporating dedicated gaming areas, giveaways, and partner activities to create a holistic experience for both players and visitors.
Lead organizer — Event concept, visual coordination, and on-site production 1,550+ players 600+ on-site spectators LAN final · June 21, 2025
An open brief evolved into a fully produced event that integrated competition, entertainment, and partner contributions. My role was to coordinate these elements and guide the concept through to its execution on-site.
The live final
Festival Partners: Cover Me, ANO Unique World, Drive, BRANDBURG, 1shot, PARK FOODHALL, and ANO AKI.
ImpactAn initial request for a tournament evolved into a festival encompassing competitive matches, visitor activities, and partner contributions. I coordinated the event’s development and onsite execution.
HSE Major CS2
During planning, we saw an opportunity to make Major a meeting point for the wider HSE community. We developed a festival format and brought teams from Perm and St. Petersburg to Moscow.
Alongside visual design, I worked directly with every team, supporting participants and helping resolve questions with organizers and referees.
Lead Organizer & Visual Designer 64 student teams · 320 players across HSE campuses 300+ on-site spectators LAN Final · November 9, 2024
One identity across formats
Typography, color, and composition connect the tournament’s promotional materials, broadcast graphics, and physical applications.
Impact The major brought students from various HSE campuses together in Moscow. The event provided an opportunity to compete, meet in person, and build connections beyond their home campuses.
realme × CyberHSE
An inter-university Mobile Legends: Bang Bang tournament with realme. The goal was to make the partnership a meaningful part of the experience for players and spectators.
Lead Organizer · Brand Partnerships & Student Esports 32 University Teams · 160 Players 120+ On-site Spectators LAN Final · October 24, 2026
Partner products became an integral part of the event’s visual language. Dimensional objects, expressive typography, and bright accents connected promotional posts, prize announcements, and broadcast materials.
Prizes, giveaways, and audience activities extended the partnership beyond visual branding.
Impact Integrated realme into the university tournament as a natural part of the student esports experience: the brand supported the community through thoughtful prizes and on-site activities that engaged both participants and spectators without feeling like direct advertising.
LAN Finals
REU Cup 2026
Develop a broadcast identity based on REU Esports branding, balancing a distinctive tournament character with clear match information.
Broadcast Visual Designer 64 REU Student Teams
