Augmented Reality game to promote Cyrillic in the Tsaritsyno Museum-Reserve
Concept
On the avenues of Tsaritsyno—modern art installations featuring transparent screens.Point your phone at a QR code—a letter appears in the air.Assemble the letters—and names form.Assemble the name—and a quote is revealed.
Every day—a new letter. Over a week—a name is assembled. In the finale—a quote is revealed.
Problem
• Tsaritsyno is a beautiful museum, but young people come «to look and leave.» • The rich literary history goes unseen by visitors. • Cyrillic is a «school obligation,» devoid of emotion. • There is no daily engagement with culture. • Museums compete for attention with social media and games.
Situational Plan
Digital Layer
• iOS / Android App • Browser-based WebAR (no installation required)Point your camera at the QR code:→ The screen «unfolds» → A letter emerges from the installation → It floats in the air → It makes sounds and interacts
Education through play
Kids: play, animated shorts from letters, AR workbook Students: Literature class = a walk through Tsaritsyno Foreigners: Cyrillic from scratch, transcription, translation Adults: forgotten classics are making a comeback
Installation in the Environment
Possible Scenario
MORNING (7:00)
Push: «Today is the letter ‘Zh’.
Three dots on the map.»
DAY
You walk, you find, you scan,
you collect.
EVENING (21:00)
Push: «Today you collected 2 letters.
2 more until you reach the name.»
TOMORROW
A new letter.
Why People Play
- CURIOSITY — «What’s this QR?»
- ADRENALINE — Collecting, hunting, rarity
- RITUAL — A new letter every morning
- COMPETITION — Rankings, champions
- MEANING — You preserve the voices of poets
Installation Design Example
